Tag

social media engagement

Browsing

With the online gambling and worldwide iGaming market projected to reach revenue highs of US$107.30bn this year, it’s safe to say that the iGaming marketing industry is more important than ever; only a fully optimized and original campaign can attract the levels of online footfall required to make a big enough dent in the competitive landscape. However, coming up with a brand-new campaign to showcase your iGaming business is easier said than done. Put simply,…

Imagine an industry where over $50 billion is spent in online casinos globally each year. Now, imagine tapping into that market not as a gambler, but as a savvy marketer. Sounds intriguing? This is the powerhouse that is the casino affiliate program market, a lucrative niche ripe for the plucking by astute digital marketers. But where do you begin, and how can you carve your slice of this multi-billion dollar industry without falling prey to…