With the online gambling and worldwide iGaming market projected to reach revenue highs of US$107.30bn this year, it’s safe to say that the iGaming marketing industry is more important than ever; only a fully optimized and original campaign can attract the levels of online footfall required to make a big enough dent in the competitive landscape.
However, coming up with a brand-new campaign to showcase your iGaming business is easier said than done.
Put simply, just where do you go next?
This question is why we’ve come up with five innovative and nifty campaign strategies that you can use in your online gaming business to attract new players – and keep the old ones always coming back for more. When properly optimized, these campaign strategies will have monumental results on your iGaming business and help you stand out in an incredibly saturated market.
Onboarding and Welcome Campaigns
Having a second-to-none onboarding program and welcome campaign gives you a massive edge over your competition. These are undoubtedly the most critical marketing campaign strategies since they help your players acknowledge that they’ve chosen the right site to invest their time into – and part with their cash. These campaigns should be heavily branded so your business sticks in the minds of new players who aren’t quite sure exactly what your site can offer.
For casino sites themselves like Playstar in Pennsylvania, these campaigns are a great opportunity to offer new players exclusive welcome bonuses to entice them even further.
The sign-up process within welcome campaigns is also a good chance to establish exactly where you stand as a gaming operator. How do you treat your players? Will they remember your site for its ease of use and accessibility? Have they been guided around with love and care? First impressions really do matter, and an onboarding and welcome campaign is the first step in having a memorable impact on new users.
Target Marketing Campaigns
From knowing absolutely nothing about your new players, to knowing your users so well you can create target marketing campaigns around them. If you’re not finding that hit-and-miss campaigns are bringing you much luck, it’s time to completely flip your approach. These campaigns only work best when you know your target audience like the back of your hand – unfortunately, it’s not possible to fully take advantage of player behavior unless you have a really good understanding of your players.
By knowing your player’s gaming routine, the sum of their FTD and their favorite games, you can directly target them with hyper-personalized campaigns and achieve otherworldly ROI’s. A good example here is a deep understanding of which games your users keep going back to; identify which game they’re spending most of their time on, and send personalized offers based on that game. Do they like playing slot games? It’s time to send over a slot game special offer. How about sportsbooks? Send them some promotions related to sports wagering. With the right data and the right intel, you can really create some specific campaigns that will press all their right buttons.
Activation Campaigns
After you’ve acquired new players for your iGaming platform, you can’t stop there. You now need to convert them into a first-time depositor! What’s the use of acquiring new players if they’re not using the site? You can tell whether previous campaigns have performed at less than a 100% success rate by comparing your user registration numbers with your FTD rates. If you’re finding that lots of people have registered, but significantly less have actually put a deposit down, you’re in dire need of an activation campaign.
Activation campaigns work best when they’re right after welcome and onboarding campaigns. This is also the best time to track the FTD of new registrants; using a variation of periods, for example after 24 hours, 48 hours, 72 hours and 7 days, will help you build a big picture of what exactly is going on. Multiple communication channels are also key here. Reach out to your players with different bonus offers through email, push and SMS. The more communication going out, the more likely players will respond to at least one digital outreach.
Stop-Loss for Churn Campaigns
To achieve success in the long run, it’s imperative to keep your churn rate under control. Not one successful iGaming business can say they got to where they were from high churn rates! While churning is inevitable and sadly cannot be totally eradicated, companies that want to go the long run should employ smart techniques to keep it at a manageable level; churn prevention campaigns are your best bet. A properly optimized churn campaign will help you finally break those churn cycles hindering your progress and enable you to instead create (and maintain!) a meaningful connection with your players.
Reactivation Campaigns
Last but definitely not least are reactivation campaigns. These campaigns are ideal for when a player leaves your iGaming site and you want to get them back. A good reactivation campaign comes with countless cost-cutting benefits like not having to spend large sums on acquiring players, not needing to educate players again about games, and much more.
A good example of a reactivation campaign that’ll get you results is an automated gentle reminder email that contains a special bonus for a player’s favorite game. You can send these when a player is inactive for more than a week. For users who haven’t logged onto the platform in two months or more, you can send them a high-value exclusive offer to reactivate them onto the site.
Final Word
A solid campaign strategy is paramount in promoting just what your iGaming platform can do. By employing one of the campaign types listed above, you can entice new players into not just signing up but actually making an FTD, grabbing their attention with campaigns that directly target one of their interests, preventing churn from impacting your site revenue, and getting players to come back after a short hiatus. With the right campaign – you’ll very quickly get the right results.
Last Updated on April 12, 2024
