A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this post, we’ll explore the pros and cons of B2B loyalty programs and whether they’re right for your business. These programs can take…
With the online gambling and worldwide iGaming market projected to reach revenue highs of US$107.30bn this year, it’s safe to say that the iGaming marketing industry is more important than ever; only a fully optimized and original campaign can attract the levels of online footfall required to make a big enough dent in the competitive landscape. However, coming up with a brand-new campaign to showcase your iGaming business is easier said than done. Put simply,…
As a business owner, you know that loyalty programs are essential to your customer retention and loyalty strategy. A loyalty program allows you to reward customers for their purchases and give them incentives to keep coming back to your store. The right program can create a sense of trust and community with your customers, as well as increase sales, brand loyalty, and repeat purchases. But creating and managing a successful loyalty program can be tricky.…
