Picture this: you’ve set up your affiliate marketing or iGaming software, ready to track every click, conversion, and game event. But then, you hit a snag. Your webhooks, those vital digital messengers, aren’t firing when an event is triggered. What now? This is more than a minor inconvenience; it’s a pivotal issue in the realm of digital marketing and online gaming. Webhooks are the linchpins in the seamless exchange of information between various software components.…
Conversions tracking is essential to measure the effectiveness of your marketing efforts and optimize your conversion rates. However, discrepancies in tracking methodologies and technical limitations often lead to inaccuracies between the affiliate platform and the iGaming software. As a result, missed opportunities and lost revenue occur. Effective conversion tracking requires robust online gaming analytics and tracking tools for online casinos. In this article, we will explore the challenges in accurate igaming conversions tracking, the importance…
