Did you know that the global affiliate marketing industry is estimated to be worth $12 billion and is still expanding? Within this lucrative market, the iGaming sector has emerged as a dark horse, offering surprising avenues for revenue that many online casinos are yet to capitalize on fully. Could your platform be one of them? Have you ever wondered why affiliate marketing is the ace up the sleeve of the thrivers in the casino industry?…
Are you ready to take your iGaming campaign strategy to the next level? One of the most powerful ways to do so is by using advanced filters to segment your player data. This technique allows you to gain valuable insights into your players’ behavior, tailor your campaigns accordingly, and ultimately increase engagement and conversions. In this article, we will explore how to effectively use advanced filters to segment player data for iGaming campaigns. By the…
Customer Lifetime Value is one of the critical metrics that not only needs to be tracked and analyzed, but also can be used to rebuild your affiliate or marketing strategy completely from scratch. In 2024, in the competitive landscape of iGaming affiliate programs, the ability to accurately analyze Customer Lifetime Value (CLV) metrics is not merely advantageous—it’s essential. Knowing how to analyze CLV isn’t just a skill; it’s your secret weapon in maximizing profits and…
