Are you ready to take your iGaming campaign strategy to the next level? One of the most powerful ways to do so is by using advanced filters to segment your player data. This technique allows you to gain valuable

insights into your players’ behavior, tailor your campaigns accordingly, and ultimately increase engagement and conversions.

In this article, we will explore how to effectively use advanced filters to segment player data for iGaming campaigns.

By the end of this post, you’ll learn to separate behavioral filters from geo-filters, and you’ll have tips and tools to get your segmentation game on point. Today, we’re diving into the types of filters you can use, offering pro-tips for segmentation, and even showing you some real-world examples that hit the jackpot.

Ready to go all-in?

Let’s do it!

Why Segment Player Data?

So, you’ve got a sea of data, great! But let’s face it, not all data is created equal, and not all players are either.

Filters allow you to sort through large amounts of data quickly and efficiently, picking out the specific information you need. Advanced filters take this concept a step further, allowing you to filter player data in increasingly nuanced and targeted ways. This is essential for effective segmentation and campaign optimization.

Benefits of Player Data Segmentation

Segmenting your player data can help you tailor your campaigns to specific player groups, based on factors like demographic information, playing habits, and more. This means you can create more targeted promotions and content that are more likely to resonate with each segment. It also allows you to identify areas where certain player groups may be underrepresented, giving you the opportunity to adjust your approach accordingly.

All of this can ultimately lead to increased engagement, as players are more likely to engage with content that is personalized to their interests and needs. And of course, increased engagement often translates to increased conversions, making segmentation a powerful tool for optimizing your iGaming campaign strategy.

Increase the ROI of Targeted Campaigns

Think of your player base as a garden. Sure, you could water it uniformly, but some plants need more TLC, while others might drown.

Targeted campaigns allow you to give each “plant” exactly what it needs. Studies show that segmented campaigns can increase ROI by as much as 760%. Yeah, you read that right—three digits. Here is a breakdown:

  • Higher Engagement: When players see content and offers that resonate with them, they’re more likely to engage.
  • Better Conversion Rates: Personalized campaigns are like that little nudge people need to move from maybe to a definite yes.
  • Increased Loyalty: When players feel understood, they stick around. It’s like finding a pub where the bartender knows your name and your drink.
  • Optimized Ad Spend: Quit throwing money into the wind. Target the right people with the right messages and watch your ad spend become an investment, not a cost.

So, convinced yet? Segmentation isn’t just a trendy buzzword; it’s a game-changer for your iGaming campaigns.

Understanding the Power of Advanced Filters

You may think filtering player data is simple, but trust us, it’s not. That’s where advanced filtering techniques come in to save the day.

When we say “filter player data,” we’re not talking about using one or two essential criteria, like age or location. We’re talking about fine-tuning your segmentation using multiple criteria simultaneously. It’s like being a detective and putting together clues to solve a case.

Advanced filtering techniques allow you to segment your player data in a much more precise and thorough manner. By segmenting your data, you can gain valuable insights into your players’ behavior, preferences, and patterns.

Advanced Player Data Filter Cheat Sheet

If you’re diving into iGaming campaigns, data segmentation is key. Here’s a table with advanced filters to make your player targeting as sharp as a tack:

Filter NameWhat It DoesBest ForAdditional Notes
Player Lifetime Value (LTV)Segments by overall value of the playerHigh ROI campaignsConsider weighting recent behavior
GeolocationFilters by geographical areaLocalized promotionsMay be subject to regulations
Last ActiveSegments by last login dateRe-engagement campaignsUse for “We Miss You” campaigns
Game PreferencesSorts by preferred games (slots, poker, etc.)Game-specific promotionsMonitor for changes over time
Deposit FrequencyFilters by how often a player makes depositsLoyalty rewardsGreat for identifying VIPs
Session DurationSegments by average time spent playingTime-sensitive promotionsUse to identify highly engaged users
Device TypeMobile, desktop, etc.Platform-specific campaignsOptimize campaigns per device
Win/Loss RatioSegments by player’s win-to-loss ratioRisk assessmentUseful for personalized offers
Social Media EngagementTracks interactions on social platformsCommunity buildingMay require third-party tools
Bonus UsageFilters by how often bonuses are used/redeemedBonus promotionsIdentify which bonuses are effective

See the difference? With advanced filtering techniques, you can truly understand your players on a deeper level.

Now, you may be wondering how these advanced filters work. The answer? It depends on the software you’re using. Some platforms will have pre-built filters you can use, while others allow you to create your own custom filters based on your specific needs.

This is where Scaleo comes into play.

Why Choose Scaleo to Track and Segment Your iGaming Campaigns?

With its robust set of features specifically tailored for the iGaming industry, Scaleo is more than just a tracking platform; it’s your strategic partner for growth.

Advanced Segmentation

From casual players to high-rolling VIPs, knowing your audience is crucial. Scaleo allows you to segment your player data through advanced filters like Lifetime Value (LTV), Deposit Frequency, and even Social Media Engagement.

This ensures you can tailor your campaigns to hit the right notes with the right people.

Unmatched Metrics: GGR and NGR Tracking for Advanced Player Segmentation

When it comes to the iGaming industry, metrics like Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) are not just numbers; they’re lifelines that gauge the health of your business. Scaleo understands this better than anyone and provides these advanced metrics seamlessly integrated into its platform.

GGR and NGR, Explained

For the uninitiated, GGR represents the gross bets received minus the winnings paid out to players.

On the other hand, NGR is GGR minus operating costs—basically, your true profit. Scaleo not only tracks these metrics but also allows you to segment your player data based on them.

Want to target high-GGR players for a special VIP event?


Need to analyze how different games are contributing to your NGR?

You got it!

Why It’s a Game-Changer?

With these specific metrics, you can develop a keen understanding of your audience’s gaming behavior and financial value to your platform. It’s like having an X-ray vision of your player base, enabling you to segment them for more effective, ROI-driven campaigns.

Integration with Advanced Filters

What sets Scaleo apart is its ability to integrate these crucial metrics with its suite of advanced filters. Imagine being able to segment your audience by GGR and then further filter them by geolocation or game preferences.

How to Use Advanced Filters to Segment Player Data for iGaming Campaigns? - advanced filters to segment player data

The possibilities are endless, and the granular level of targeting can dramatically enhance your campaigns.

Bulletproof Tracking

You can’t afford to miss a beat when you’re in an industry that thrives on split-second decisions and real-time data. Scaleo offers real-time tracking that ensures you’re always in the know. Get instant updates on player behavior, game preferences, and betting trends—all at your fingertips.

Performance Analytics

Success is not just about tracking; it’s about interpreting the data to make informed decisions. Scaleo’s dashboard provides comprehensive analytics that break down your campaign’s performance metrics into bite-sized, actionable player insights.

Scaleo’s GGR and NGR tracking capabilities make it an unparalleled choice if you’re looking for advanced, metrics-based player segmentation. In a world where data is king, Scaleo helps you wear the crown comfortably.

affiliate marketing software design for iGaming Industry

The Role of Advanced Filters in iGaming Affiliate Software

Implementing advanced filters in your affiliate software can help streamline your campaign management and optimize your affiliate partnerships. By filtering your player data, you can identify the most valuable players and target them with specific campaigns. This not only increases player engagement but also drives conversions and boosts your ROI.

But that’s not all.

Advanced filters in affiliate software can also help you track the performance of your campaigns in real-time. This means you can quickly identify which campaigns are working and which may need some tweaking. With this valuable insight, you can make data-driven decisions to optimize your campaigns and increase your affiliate revenue.

Don’t underestimate the importance of advanced filters in your affiliate software, as using these filters in your iGaming campaigns, allows you to enhance your affiliate partnerships and achieve greater success.

Advanced Filter Segmentation Techniques for iGaming Marketing

So, you’ve got your player data from Scaleo affiliate software all sorted out. You’re feeling great about all the new insights you’ve gained into your players’ behavior.

Now what?

It’s time to turn those insights into effective marketing strategies. And that’s where advanced filter segmentation techniques come in.

Segmenting your player data into targeted groups allows you to create more impactful campaigns that resonate with specific player segments. But how do you go about doing that? Here are some filter segmentation techniques to try:

  1. Behavior-Based Filters: Segment your players based on specific actions they’ve taken on your site. For example, you might create a segment of players who have made a deposit within the past 30 days, or players who have played a certain game multiple times.
  2. Demographic Filters: Consider filtering players based on demographic data, such as age, gender, or location. This can help you create campaigns that target specific groups of players with messaging that resonates with them.
  3. Engagement Filters: Segment players based on their level of engagement with your site. For example, you might create a segment of players who have not logged in for a certain amount of time, or players who have reached a certain VIP status.
  4. Preference Filters: Consider segmenting your players based on their game preferences. This can help you create campaigns that promote specific games to players who are most likely to enjoy them.

Of course, these are just a few examples of how you can segment your player data using advanced filters. The key is experimenting with different segmentation techniques and seeing what works best for your specific player base.

Once you’ve segmented your player data, you can create targeted campaigns that speak directly to each segment. This can lead to better engagement and higher conversion rates.

Remember, segmentation is only one piece of the puzzle when it comes to effective iGaming marketing strategies. Be sure also to consider factors such as player data analysis, affiliate partnerships, and overall campaign management to create a comprehensive strategy that drives results.

Best Practices for iGaming Campaign Strategies

So, you’ve decided to dive into the exciting world of iGaming campaigns. Congrats! But before you start drafting up your marketing strategies, there are a few things you should consider to ensure your campaigns are a success.

Analyzing Player Data

First and foremost, player data analysis is crucial for any effective iGaming campaign. By analyzing your player data, you can determine which segments of your audience are most likely to engage with your campaigns and ultimately convert into loyal players.

When analyzing player data, pay attention to factors such as playing habits, device usage, and player demographics. These insights can help inform your campaign messaging, design, and targeting strategies.

Creating a Well-Defined Campaign Strategy

Once you’ve analyzed your player data, it’s time to create a well-defined campaign strategy. This strategy should outline your key goals, target audience segments, messaging, campaign channels, and tactics.

Remember to keep your goals SMART:

  • Specific
  • Measurable
  • Attainable
  • Relevant, and
  • Time-bound

Doing so can ensure your campaign strategies are realistic and focused on achieving tangible results.


Effective iGaming campaigns require experimentation with different campaign channels and tactics. This means testing out different ad formats, messaging, and targeting strategies to determine which ones resonate best with your audience segments.

Don’t be afraid to try out new tactics and channels. With the right testing and optimization, you can discover new and innovative ways to engage with your audience and drive conversions.


Personalization is key to effective iGaming campaigns. By tailoring your messaging and design to different player segments, you can create a more personalized and engaging experience for your players.

Consider using dynamic creative optimization (DCO) to customize your ad creative based on player data automatically. This can help you create more personalized campaigns that drive higher engagement and conversions.

Industry Trends

Finally, it’s important to stay up-to-date with industry trends and best practices. This means keeping a close eye on new technologies, regulations, and player behavior trends that may impact your campaigns.

By staying informed and adaptable, you can ensure that your campaigns stay relevant and effective in an ever-changing iGaming landscape.


Congratulations! You’ve made it to the end of this article on data segmentation for iGaming campaigns. Now that you understand the importance of advanced filters, you’re ready to take your gambling campaigns to the next level. Remember, effective data segmentation is essential for developing targeted campaigns that drive engagement and conversions. By leveraging advanced filter strategies and analyzing player data, you can optimize your iGaming campaign and maximize your ROI. So, what are you waiting for? Start implementing these strategies today and watch your campaigns soar to new heights. Happy filtering!

partner marketing software for igaming industry

Last Updated on March 19, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.