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Campaign Optimization

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Did you know that the global online gambling market is on course to grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But how do casinos navigate this glut of opportunity? Could your decisions be the secret ingredient to…

The casino industry is always at the forefront of innovation, with dynamic shifts and advancements like AI integration. In 2024, casino operators are using affiliate marketing as a key strategy to drive growth and revenue. However, managing multiple affiliate programs can be complex and time-consuming. In this blog post you will learn how you can simplify the process, steamline your operations and unify all your marketing efforts into one dashboard. Scaleo’s all-in-one dashboard, for example,…

Affiliate marketing has emerged as a game-changer in an industry where the stakes are high and the competition fierce. Affiliate marketing offers a unique opportunity to reach a wider audience, drive traffic, and, ultimately, increase revenue. In fact, studies have shown that affiliate programs can boost a company’s revenue by 15-30%. For casinos, where every player counts, this can translate into substantial profits. Did you know that in 2022, affiliate marketing spending in the United…

RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…

Are you ready to take your iGaming campaign strategy to the next level? One of the most powerful ways to do so is by using advanced filters to segment your player data. This technique allows you to gain valuable insights into your players’ behavior, tailor your campaigns accordingly, and ultimately increase engagement and conversions. In this article, we will explore how to effectively use advanced filters to segment player data for iGaming campaigns. By the…

In 2024, in the competitive landscape of iGaming affiliate programs, the ability to accurately analyze Customer Lifetime Value (CLV) metrics is not merely advantageous—it’s essential. Knowing how to analyze CLV isn’t just a skill; it’s your secret weapon in maximizing profits and fine-tuning your affiliate strategies In this comprehensive guide, we’ll delve into the intricacies of CLV metrics, showing you how to interpret data like a pro and make decisions that keep the chips falling…

What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will dive deep into…

Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…

AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…

Partner marketing has emerged as an innovative way to drive high-quality customer acquisition in a cost-efficient manner. By collaborating with strategic partners who have access to your target audience, you can tap into new customer bases and scale your customer acquisition efforts. As a marketer, you know that acquiring new customers is essential for business growth. However, the costs of traditional marketing channels like advertising continue to rise while their effectiveness declines. The key to…