Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…
AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
Partner marketing has emerged as an innovative way to drive high-quality customer acquisition in a cost-efficient manner. By collaborating with strategic partners who have access to your target audience, you can tap into new customer bases and scale your customer acquisition efforts. As a marketer, you know that acquiring new customers is essential for business growth. However, the costs of traditional marketing channels like advertising continue to rise while their effectiveness declines. The key to…
Leveraging real-time data is pivotal in the iGaming affiliate industry. For optimal campaign results, focusing on targeted actions is crucial for success in affiliate marketing. The cornerstone of effective affiliate marketing lies in data-driven decision making. Access to real-time data is vital to make well-informed choices and implement precise strategies to enhance your marketing campaigns. Data from affiliate software provides the ability to track the performance of your campaigns in real-time. Without this information, how…
As a marketer, you understand the importance of tracking and measuring the effectiveness of your campaigns. But with so many different channels and touchpoints involved in a single campaign, it can be challenging to determine which ones are driving the most conversions. This is where campaign attribution models come into play. In this comprehensive guide, we’ll take a deep dive into what campaign attribution is, why it’s important, and how to implement the right attribution…
Affiliate marketing is a powerful strategy for generating revenue by promoting other people’s products or services on your website or blog. It is crucial to measure and analyze the performance of your affiliate marketing campaigns in order to optimize your strategy, improve your earnings, and grow your business. In this ultimate guide, we will discuss why performance metrics matter in affiliate marketing and walk you through ten key performance metrics to track. Additionally, we will…
Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…
If you’re looking for a cost-effective way to track the performance of your affiliate marketing campaigns, custom tracking solutions may be just what you need. Custom tracking solutions are a great way to monitor the data associated with your affiliate campaigns closely. It can help you identify key insights into your target audience and their buying habits and give you an edge over the competition. Creating a custom tracking solution can be daunting, but with…
Fast gambling software integration on your server and starting to make money from your gaming website right away… who wouldn’t want that?! However… In the fast-paced world of iGaming, where competition is fierce, and customer acquisition is paramount, partner marketing reigns supreme. By joining forces with the right affiliates, you can tap into new audiences, amplify your brand message, and ultimately drive conversions. But here’s the catch: a smooth and efficient partnership hinges on seamless…
