Running a sports betting business in today’s market is not just a business — it’s a battlefield. With so many players in the arena, the top operators aren’t just throwing money at advertising and crossing their fingers. They’re using targeted strategies to outsmart, outperform and outbid everyone else. Wondering how they do it? Wondering if there’s a smarter way to grow without a bottomless advertising budget? Let’s talk about the ultimate marketing handbook for betting…
Imagine a fast gambling software integration on your server and starting to make money from your gaming website right away… who wouldn’t want that?! However… You constantly need new players. In iGaming, where competition is fierce, and customer acquisition is essential, partner marketing reigns supreme. By joining forces with the right affiliates, you can tap into new audiences, amplify your brand message, and ultimately drive conversions. But here’s the catch: a smooth and efficient partnership…
Do you ever wonder how successful affiliate marketers find clarity in their campaigns? With the vast amounts of data that they must sift through, it seems impossible. However, visualizing data insights is the key to finding valuable information and driving strategies.Did you know that 90% of the information transmitted to our brain is visual? Our brains are wired to process visual information faster than any other data type. So, if you want to understand how…
Did you know that over 80% of online casino operators rely on affiliate marketing to drive traffic and increase revenue? With online gambling on the rise, casinos are scrambling for strategies that will help them stand out. But how do you know if your marketing is actually working? Are your campaigns delivering the results you want? It’s time to unlock the power of data analytics and discover how to assess the effectiveness of your casino…
iGaming partner marketing has become an integral part of the industry. As many iGaming entrepreneurs, operators and business owners know: many doors close in front of you when you want to promote your business. That’s why partner marketing remains one of the most robust and reliable sources of steady traffic in 2024. In this blog post, we look at the key factors iGaming businesses need to consider in order to implement partner marketing and successfully…
Did you know you can’t build a bulletproof casino strategy without access to deep and insightful casino analytics? Did you know the global online gambling market will grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But how do…
Keeping your online casino, sportsbook, or poker room at the top of players’ minds is no walk in the park. The industry is fiercely competitive, with new entrants appearing faster than you can say “jackpot.” So, how do you keep your players from wandering off to the next flashy site? The answer lies in savvy marketing strategies, and one of the most effective—despite all the latest shiny marketing tools—is the good old referral campaign. But…
One unified affiliate marketing management dashboard for all casino websites and campaigns is every affiliate manager’s dream! The casino industry is always at the forefront of innovation, with dynamic shifts and advancements like AI integration. In 2024, casino operators are using affiliate marketing as a key strategy to drive growth and revenue. However, managing multiple affiliate programs can be complex and time-consuming. In this blog post, you will learn how to simplify the process, streamline…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting, or cookie remarketing, is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will…
