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Campaign Optimization

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RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…

Are you ready to take your iGaming campaign strategy to the next level? One of the most powerful ways to do so is by using advanced filters to segment your player data. This technique allows you to gain valuable insights into your players’ behavior, tailor your campaigns accordingly, and ultimately increase engagement and conversions. In this article, we will explore how to effectively use advanced filters to segment player data for iGaming campaigns. By the…

Customer Lifetime Value is one of the critical metrics that not only needs to be tracked and analyzed, but also can be used to rebuild your affiliate or marketing strategy completely from scratch. In 2024, in the competitive landscape of iGaming affiliate programs, the ability to accurately analyze Customer Lifetime Value (CLV) metrics is not merely advantageous—it’s essential. Knowing how to analyze CLV isn’t just a skill; it’s your secret weapon in maximizing profits and…

What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting, or cookie remarketing, is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will…

Partner marketing has emerged as an innovative way to drive high-quality customer acquisition in a cost-efficient manner. By collaborating with strategic partners who have access to your target audience, you can tap into new customer bases and scale your customer acquisition efforts. As a marketer, you know that acquiring new customers is essential for business growth. However, the costs of traditional marketing channels like advertising continue to rise while their effectiveness declines. The key to…

Leveraging real-time data is pivotal in the iGaming affiliate industry. For optimal campaign results, focusing on targeted actions is crucial for success in affiliate marketing. The cornerstone of effective affiliate marketing lies in data-driven decision making. Access to real-time data is vital to make well-informed choices and implement precise strategies to enhance your marketing campaigns. Data from affiliate software provides the ability to track the performance of your campaigns in real-time. Without this information, how…

‍As a marketer, you understand the importance of tracking and measuring the effectiveness of your campaigns. But with so many different channels and touchpoints involved in a single campaign, it can be challenging to determine which ones are driving the most conversions. This is where campaign attribution models come into play. In this comprehensive guide, we’ll take a deep dive into what campaign attribution is, why it’s important, and how to implement the right attribution…

Affiliate marketing is a powerful strategy for generating revenue by promoting other people’s products or services on your website or blog. It is crucial to measure and analyze the performance of your affiliate marketing campaigns in order to optimize your strategy, improve your earnings, and grow your business. In this ultimate guide, we will discuss why performance metrics matter in affiliate marketing and walk you through ten key performance metrics to track. Additionally, we will…

Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…

If you’re looking for a cost-effective way to track the performance of your affiliate marketing campaigns, custom tracking solutions may be just what you need. Custom tracking solutions are a great way to monitor the data associated with your affiliate campaigns closely. It can help you identify key insights into your target audience and their buying habits and give you an edge over the competition. Creating a custom tracking solution can be daunting, but with…