One of the most interesting ideas in the world of online gambling is “social casinos.” These sites let you gamble without risk and get the feel of real casinos without using real money. Now that more players are interested in this fun platform, it’s time for operators to learn what social casinos are and how they can help their business. A new report from Bv1sion says that the global gross gaming revenue (GGR) for social…
The global online gambling industry is growing rapidly and is estimated to reach over 145.6 billion dollars by 2025. As more and more players from different corners of the world go online, there is a clear path to success for casinos: localization. But beyond simply translating games into different languages, localization requires a deeper approach to understand and address the culture, preferences and needs of each new market. The specific needs of target audiences require…
The gambling advertising industry is a gold mine. With a market that reaches over 2 billion people globally, there’s ample opportunity to make money, particularly if you understand how to optimize your ads, target the right audience, and choose effective creatives. Gambling ads aren’t just about getting attention; they’re about getting users to act, which requires a mix of creativity, strategic targeting, and compliance with regulations. This deep-dive guide will focus on how to master…
Running a successful casino campaign isn’t just about having the right ad creatives and sweet-talking affiliates—it’s about having the right management tools that let you handle chaos like a pro. Today, we’re going to dive into ten of the best casino campaign management tools out there. Whether you’re running a tight-knit team or working alone in your terrace (or office), these tools can make the whole job a lot smoother. So, let’s get started! Best…
New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo sites 2025”, you can clearly see how gambling has now made its big entrance into the digital marketing world. It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo. But in 2025, gambling websites (and their profits) are running on steroids thanks to new AI tools and…
If you want to dominate the iGaming space, you’ve got to know your players. But let’s be real here—not just know them in the “oh, they’re gamblers” sense. We’re talking about reading them like a book, understanding their quirks, habits, and the psychology that drives them. To truly excel, you need to grasp the why behind their actions, not just the what. One of the smartest moves you can make is mastering advanced player segmentation.…
In the iGaming market, standing out is not just about offering the flashiest games or the biggest bonuses—it’s about delivering an experience that keeps players engaged, satisfied, and coming back for more. But how can you take your platform to that coveted next level? The answer might just lie at the intersection of cutting-edge AI and stellar analytics. Let me introduce ChatGPT, an AI-driven chatbot that’s changing the game by offering seamless customer interactions and…
New depositing players are running dry? Are you finding it tough to bring new players to your online casino? A strong affiliate marketing plan can boost your player numbers by up to 30%. In a crowded market, the right affiliate marketing moves can help you stand out and draw in more new players. Picture this: you’re connecting with a wide network of influential affiliates who promote your casino to their followers. With affiliate marketing, you…
Did you know that 55% of iGaming players leave within a year? For gaming and casino operators, this alarming statistic highlights the urgent challenge of player churn. Over half of your players could be abandoning your site, potentially leading to significant losses. However, mastering player retention could turn the tide and secure substantial long-term profits. Isn’t that a challenge worth overcoming? In this blog post, we will delve into the influence of player retention metrics…
KPIs for the iGaming industry vary significantly from one business to another. Some Gaming KPIs are more essential, while others are less. You’re probably aware that you must keep track of your finances, but it’s not always as simple as it sounds. While your accounting file may provide some insight into general performance, the insights are most powerful when combined with other data sources. In this blog post, we will explore the top 10 KPIs…