New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo sites 2025”, you can clearly see how gambling has now made its big entrance into the digital marketing world. It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo. But in 2025, gambling websites (and their profits) are running on steroids thanks to new AI tools and…
New depositing players are running dry? Are you finding it tough to bring new players to your online casino? A strong affiliate marketing plan can boost your player numbers by up to 30%. In a crowded market, the right affiliate marketing moves can help you stand out and draw in more new players. Picture this: you’re connecting with a wide network of influential affiliates who promote your casino to their followers. With affiliate marketing, you…
Did you know that 55% of iGaming players leave within a year? For gaming and casino operators, this alarming statistic highlights the urgent challenge of player churn. Over half of your players could be abandoning your site, potentially leading to significant losses. However, mastering player retention could turn the tide and secure substantial long-term profits. Isn’t that a challenge worth overcoming? In this blog post, we will delve into the influence of player retention metrics…
KPIs for the iGaming industry vary significantly from one business to another. Some Gaming KPIs are more essential, while others are less. You’re probably aware that you must keep track of your finances, but it’s not always as simple as it sounds. While your accounting file may provide some insight into general performance, the insights are most powerful when combined with other data sources. In this blog post, we will explore the top 10 KPIs…
Custom reports and dashboards are becoming the new norm in 2024, and there is no reason why you wouldn’t use them to maximize your profits. Picture having the key to boosting your casino affiliate performance and data analysis. Yes, custom reports and dashboards are your secret tools for enhancing tracking accuracy and efficiency. They will give you a competitive advantage in the exciting world of affiliate marketing. Scaleo.io custom casino affiliate marketing campaign dashboard If…
iGaming email campaigns can either be a huge success or a huge failure. Are you tired of your email campaigns not delivering the results you want? Do you find it difficult to create compelling emails that appeal to iGaming players and entice them to click? In this guide, we explain the key strategies for creating successful email marketing for the casino and gambling industry. As an iGaming operator, you know the importance of effective email marketing to engage your…
Casino loyalty programs are becoming increasingly popular and you can rarely see an operator nowadays not offering it to their players. Adding a rewards program to your casino is essential since it can be a major source of traffic and new clients. I am sure you’d agree that attracting and retaining customers is crucial for success in such a busy industry like iGaming. One effective way to achieve this is by integrating a rewards program. The…
Do you want to dominate the iGaming business industry but don’t know where to start? Player Reports are here to save the day, giving you all the insight you need to pave your way to success. Whether you’re an online casino owner or just getting into the industry as an agency, having the right KPI data guarantees you aren’t wasting money. Gambling may be a risky business, but trying to operate without proper tracking and…
In the iGaming market, standing out is not just about offering the flashiest games or the biggest bonuses—it’s about delivering an experience that keeps players engaged, satisfied, and coming back for more. But how can you take your platform to that coveted next level? The answer might just lie at the intersection of cutting-edge AI and stellar analytics. Let me introduce ChatGPT, an AI-driven chatbot that’s changing the game by offering seamless customer interactions and…
Are you ready to take your iGaming campaign strategy to the next level? One of the best ways is to segment player data with advanced filters. This technique enables you to gain valuable insights. Gain insights into your players’ behavior, tailor your campaigns accordingly, and increase engagement and conversions. This article will explore how to effectively use advanced filters to segment player data for iGaming campaigns. By the end of this post, you’ll learn to…
