Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
Affiliate marketing has become a significant factor in an industry characterized by high stakes and intense competition. Affiliate marketing offers the opportunity to increase target group reach, drive traffic and ultimately increase sales. Research shows that affiliate programs have the potential to increase a company’s revenue by 15-30%. In casinos, where every player matters, this can lead to significant profits. Did you know that in 2022, affiliate marketing spending in the United States alone was…
