We’re excited to announce that Scaleo will participate in the IGBAffiliate Barcelona conference, taking place from January 20 to 23, 2025, at Fira Barcelona Gran Via! This affiliate event is essential for everyone in the iGaming industry, and we are excited to be a part of it! Why Should You Meet Us? If you have been in the affiliate marketing industry in the iGaming sector, you probably know it can be pretty complex. Scaleo addresses…
Did you know the affiliate marketing industry is set to hit nearly $40 billion by 2032? Already, 79% of online companies use this model. Starting an affiliate program can really boost your business’s visibility and earnings. Starting an affiliate program lets you reach more people and earn different amounts. It’s a low-risk way to work with content creators and influencers. They can share your products or services on social media, blogs, and more. This guide…
Casino growth in 2026 isn’t about louder bonuses or flashier lobbies. It’s about building an operating system that compounds: a product that feels inevitable to play, an economic model that protects margin while rewarding loyalty, a data spine that makes decisions defensible, and a distribution engine that turns partners into durable pipelines. Operators who align those pieces scale calmly; those who don’t keep throwing money at dĂ©jĂ -vu problems—promo leakage, dispute cycles, compliance rework, and the…
The global online gambling market is growing fast—it went from $66.7 billion in 2020 to a predicted $133.59 billion by 2029. This growth highlights the need for new marketing strategies. iGaming affiliate marketing is a key tool for operators to draw in and keep players. You can boost your brand by grasping the changing market and setting up good affiliate programs. This approach also helps in growing your business in a lasting way. Using affiliate…
Deep linking is a game-changer in modern marketing. Staying ahead of the evolving digital marketing landscape is crucial for businesses seeking to thrive in this competitive environment. Deep linking is one such marketing innovation that has gained traction recently. What is deep linking, and why does it warrant marketers’ attention? In this post, we’ll discuss what deep links are, how they work, and why they are important for your affiliate marketing strategy. We’ll also explore…
The global online gaming market made about 26.14 billion U.S. dollars in 2023. This is a 9.8% increase from the year before. By 2025, this number is expected to jump to $107.3 billion. This shows a huge chance for businesses to make money. To succeed in iGaming affiliate marketing, you need a good plan. This playbook will help you make a successful affiliate program. It will show you how to get more visibility, better conversion…
The iGaming industry is booming, but fierce competition for high-quality affiliates comes with that growth. So, how do you stand out? A smooth onboarding process can make or break your relationship with new affiliates. When done right, onboarding builds trust, clarifies expectations, and sets the stage for a successful partnership. Ready to create an onboarding strategy that affiliates rave about? Let’s dive in. Why Is Affiliate Onboarding Important? First impressions matter. For affiliates, onboarding is…
Paid acquisition is choppy, cookies are brittle, stores clamp down, and user consent is non-negotiable. Yet affiliate keeps compounding—precisely because it aligns spend with validated outcomes and borrows local trust where cold traffic struggles. When the program is engineered, not improvised, it becomes an operator’s most stable distribution rail across GEOs and devices. Here’s the bottom line for seasoned teams: portfolio, policy, process, and platform must work as one operating system. We’ve seen seven- and…
Do you sometimes feel like your affiliate program is running on autopilot? With standard commission plans that don’t appeal to your affiliates and don’t deliver meaningful results? Then, it’s time for a change. Customized commission plans are key for iGaming operators who want to attract top-quality affiliates, reward performance, and align payouts with their business goals. How can you create a plan that is both simple and effective? This guide is here to help. Whether…
Updated on December 16th, 2025 by Elizabeth Sramek By 2026, casino marketing is no longer about visibility. Everyone is visible. The real battle is qualification: which players you attract, how fast they verify, whether they deposit twice, and whether they stay profitable after bonuses, fees, and chargebacks. Operators who still treat “data-driven marketing” as dashboards and reports are already behind. Data is not for observing anymore. It’s for deciding—who gets incentives, which traffic scales, and…
