RTP, or Return to Player, remains one of the most referenced metrics in slot listings and affiliate reviews. It signals fairness and value, but the role of RTP in acquisition and retention is not the same as it was a few years ago. To understand how RTP shapes player expectations and how it should be communicated, we spoke with Ville Saari, Lead Content Manager at Bojoko. Ville Saari, Lead Content Manager at Bojoko Bojoko’s page…

Croatia is enhancing EU compliance and is expected to add €200M+ in tax revenue from expanded online access. Early 2026 will bring comprehensive reforms, forcing a national player ID system, self-exclusion, progressive taxes, ad/zoning rules. It builds on the existing framework for full iGaming regulation; however, how does it affect the operators who want to take advantage of the Croatian gambling market? Croatia is overhauling its gambling framework in 2026, shifting from a patchwork of…

Casino streamers have become one of the most persuasive acquisition channels in iGaming—high intent, social proof built-in, and content that keeps players watching long enough to click. But they’re also messy. Viewbotting, rerouted traffic, coupon farming, retargeting credit, and streamers who promise “my audience is very casino-friendly” with no proof. The operators that make this channel work are the ones that treat streamer deals like performance partnerships, not influencer guesswork. This is a practical look…

LinkedIn is a key platform for professional networking and affiliate marketing. By using effective outreach strategies, businesses can form strong affiliate partnerships that drive mutual growth. This article explores how crafting the right LinkedIn messages can improve these partnerships. LinkedIn serves as a vital tool for professionals aiming to expand their networks and develop meaningful partnerships. Its vast user base provides opportunities for marketers and businesses to connect with potential affiliates. Understanding how to craft…

Running an affiliate program for a single casino in a single country is easy. Running one for three casino brands, two sportsbook skins, a poker vertical, and five licensing jurisdictions is where things start to break. Most operators in 2026 are somewhere in between: they have outgrown the “one domain, one offer” model, but they still manage affiliates as if every partner sends the same traffic, to the same URL, under the same rules. That…

If you run user acquisition or partnerships for a sportsbook, you’ve already felt it: IDFA-based, user-level attribution is effectively over on iOS. Opt-in rates are too low to sustain deterministic measurement at scale, and fingerprinting is off the table. What replaces it is Apple’s privacy-preserving attribution stack—first SKAdNetwork 4, then the “SKAN-5 era” many of us anticipated, and now Apple’s formal successor: AdAttributionKit (AAK). Practically speaking, the “SKAN-5 era” is the operating reality in which…

If you’re buying media for iGaming in 2026, you already know the paradox: LinkedIn is where the highest-value decision-makers live—affiliate managers, ops directors, media buyers, fintech partners, compliance leads—but the platform’s ad policies don’t allow direct promotion of real-money gambling. So… why bother? Because done correctly, LinkedIn becomes your safest, most controllable B2B acquisition and enablement channel: recruit top-tier affiliates, close technology partnerships, hire seasoned talent, build waitlists for launches in regulated territories, and warm…

Channel partnerships are the quiet multiplier in iGaming. Done right, they shorten time-to-market, reduce CAC, stabilize compliance risk across GEOs, and unlock inventory and audiences you’d never reach alone. Below are ten partnership motions that consistently move the needle for casinos, sportsbooks, and hybrid operators. Each one is practical, defensible to compliance, and designed to compound. 1. Affiliate & Performance Partnerships The backbone of iGaming distribution is still performance. The strongest programs look nothing like…