A/B testing, also known as split testing, is a valuable marketing technique that allows businesses to test variations of their campaigns and determine which performs better. This process is crucial in iGaming affiliate campaigns, where optimizing conversion rates can lead to significant revenue growth. In this article, we will explore 10 ways to effectively conduct A/B testing in iGaming affiliate campaigns and show you how you can increase the revenue from your affiliate marketing channels…
Multichannel attribution in affiliate marketing refers to the process of identifying and assigning credit to the various marketing channels that contributed to a conversion or sale. It allows marketers to understand the effectiveness and impact of different marketing channels in driving customer actions. In today’s dynamic digital landscape, businesses are increasingly relying on multiple channels to drive traffic, generate leads, and convert prospects into customers. Affiliate marketing plays a significant role in this process, with…
