Scaleo Blog
Tag

Conversion Funnel Analysis

Browsing
igaming affiliate software - Scaleo tracking software
In iGaming

Affiliate Marketing Analytics: Understanding Metrics That Matter in iGaming

16 Mins Read

Did you know that by 2027, analysts expect the global iGaming market to reach a value of $127.3 billion? With such a vast industry, affiliates and operators must leverage analytics to drive success in their marketing campaigns. But how can basic affiliate marketing analytics help you optimize your strategies and achieve better results in the competitive iGaming landscape? Exploring the High-Stakes World of iGaming Affiliate Marketing iGaming affiliate marketing is a thriving industry offering immense…

Read More
data driven marketing for casino operators
In iGaming

How Big Data is Improving ROI and Conversions? Full Guide to Data-Driven iGaming Marketing

17 Mins Read

Using data-driven insights is crucial for maximizing marketing efforts in the iGaming industry. As data continues to shape the competitive arena of iGaming, understanding its impact on ROI and conversions is pivotal for marketers looking to stay ahead of the curve. 10 Ways How Big Data is Improving ROI and Conversions – Explained AspectExplanationCustomer Segmentation 🎯Big data enables iGaming marketers to segment their customer base more effectively based on demographics, behavior, and preferences. By targeting…

Read More
The Ultimate Guide to Using Performance Metrics in Affiliate Marketing - traffic tokens
In Tutorials

The Ultimate Guide to Using Performance Metrics in Affiliate Marketing

9 Mins Read

Affiliate marketing is a powerful strategy for generating revenue by promoting other people’s products or services on your website or blog. It is crucial to measure and analyze the performance of your affiliate marketing campaigns in order to optimize your strategy, improve your earnings, and grow your business. In this ultimate guide, we will discuss why performance metrics matter in affiliate marketing and walk you through ten key performance metrics to track. Additionally, we will…

Read More