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Customer Journey

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Loyal customers are the lifeblood of any thriving business. But let’s be real—they’re also costly, time-consuming, and sometimes frustrating to acquire. Ever feel like you’re pouring effort into a bottomless pit? Yeah, we’ve all been there. That’s why every business, whether it’s a scrappy startup, a scaling SME, or a powerhouse enterprise, needs a plan for bringing in customers who will actually take their business to the next level. But here’s the kicker—many companies don’t…

Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…

Attribution analytics in affiliate marketing is a crucial aspect of digital marketing that helps businesses track where their sales are coming from. Far from being a complex idea, it’s pretty straightforward: it’s all about knowing who’s bringing in the bucks! Attribution analytics is like a detective solving the mystery of which affiliates are genuinely pulling their weight. When it comes to making money online, it’s not just about who clicked what. It’s about understanding the customer’s…