A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this blog post, we will discuss the benefits and drawbacks of these companies and help you decide if you need one for your…
Incentive program: it’s a powerful tool that can make customers flock to your business like seagulls to a French fry. But before you start tossing out rewards like breadcrumbs, it’s important to understand the key steps in building a successful program that will keep those customers returning for more. First and foremost, let’s talk about the benefits of an incentive program. It’s not just about giving away free stuff (although, who doesn’t love that?). It’s…
