iGaming marketing is expected to take a lot of shapes and forms in 2024. While iGaming partners are the core of any gambling-based business, the iGaming industry has been snowballing over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience. Partner marketing has proven to be a valuable tool…
Partner onboarding is critical to any successful affiliate or referral marketing program. It sets the stage for the relationships you’ll build with your partners, and it can directly impact the success of your marketing efforts. However, the process of onboarding partners is not without its challenges. In today’s rapidly evolving digital landscape, it’s crucial for businesses to identify these challenges and employ best practices to overcome them effectively. Spoiler: automating partner onboarding can solve most…
Did you know that acquiring a new customer costs casino operators 5-10 times more than retaining an existing one? It’s a sobering statistic that underscores the crucial role of player retention in ensuring long-term profitability. While building a strong affiliate network can be instrumental in driving new player acquisition, its true potential lies in its ability to cultivate those players into loyal patrons who fuel recurring revenue. Beyond the First Click: Cultivating Engaged Players Imagine…
