Implementing multi-tier commissions in a casino affiliate program can be an effective strategy to incentivize affiliates and grow your program. With multi-tier commissions, affiliates are not only rewarded for their own sales but also for the sales made by their sub-affiliates. One tool that offers the option to set up multi-tier commissions is Scaleo. This feature allows you to set up multiple-tier commissions and pay commissions to parent affiliates based on the sales made by…
What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will dive deep into…
We know that managing an iGaming affiliate program isn’t easy. There are so many moving parts – tracking links, offers, payments, and reporting, to name a few. As affiliate software providers ourselves, we’ve tried various affiliate tracking solutions over the years but never found one that quite met all our needs. That is why we’ve created Scaleo. Scaleo is an all-in-one affiliate tracking platform built by iGaming developers for iGaming affiliates. It includes all you…
Leveraging real-time data is pivotal in the iGaming affiliate industry. For optimal campaign results, focusing on targeted actions is crucial for success in affiliate marketing. The cornerstone of effective affiliate marketing lies in data-driven decision making. Access to real-time data is vital to make well-informed choices and implement precise strategies to enhance your marketing campaigns. Data from affiliate software provides the ability to track the performance of your campaigns in real-time. Without this information, how…
