In 2024, every operator is talking about adding an affiliate channel to their casino, but have you ever wondered what it means, exactly? Are you ready to tap into the lucrative realm of casino affiliate marketing? If you’re an operator or business owner with an online casino platform, this guide is tailored just for you. Why consider an affiliate channel? Well, it’s not just an addition to your marketing mix; it’s a powerful tool to…
iGaming marketing is expected to take a lot of shapes and forms in 2024. While iGaming partners are the core of any gambling-based business, the iGaming industry has been snowballing over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience. Partner marketing has proven to be a valuable tool…
Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
