Boosting your iGaming advertising isn’t easy, but it can be done. Are you interested in improving your iGaming ad strategies for better results? Embark on our guide, which has been specially made for iGaming operators who want to improve their advertising. It is very important to stand out in the competitive world of iGaming. If approached properly, your iGaming ads can reach its peak. Here’s why effective advertising matters most in the iGaming industry where…
Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: In a business this crowded, how does your casino stand out and bring in new customers? The old ways of marketing don’t work any longer. What will? A…
Did you know that the online gambling market is on track to exceed $127 billion by 2027? This staggering figure is not just a testament to the industry’s growth but to the transformative power of digital marketing for casinos. With the future of casino marketing unfolding before us, have you ever pondered the potential lying within your digital devices for shaping your gambling experiences? How are sophisticated technologies altering the once static world of casino…
Imagine this: the online gambling industry is poised to balloon to a staggering $153 billion by 2030. With such immense potential ripe for the taking, can you afford to overlook the power of affiliate programs for casinos? These potent marketing vehicles are not just buzzwords; they are pivotal in casino marketing through affiliate programs, constantly fueling the industry’s growth while keeping you ahead in the race. Still wondering why every casino needs an affiliate program?…
In recent years, the sports betting industry has exploded in popularity, thanks in part to changes in legal regulations and the growth of online betting platforms. But just how much are betting businesses spending to attract their ever-growing audience? More importantly, are these hefty marketing investments paying off? The Growth of the Betting Industry: A Quick Snapshot Did you know that the global sports betting market is expected to reach $140 billion by 2028, growing…
Curious about how sportsbooks allocate their marketing budget? Wondering how much they invest in advertising and promotion? Get ready to dive into the world of sportsbook marketing expenses and discover the fascinating insights behind their budget allocation. When it comes to acquiring users, sportsbooks spare no expense. They invest heavily in various marketing channels, including TV, digital, and radio advertising. TV advertising is dominated by a few key players, monopolizing at least 82% of market…
![How to Maximize Online Casino Marketing Campaigns Through Influencers? [2024 Update] -](https://www.scaleo.io/blog/wp-content/uploads/2024/01/How-to-Maximize-Online-Casino-Marketing-with-Influencer-770x515.png "How to Maximize Online Casino Marketing Campaigns Through Influencers? [2024 Update]")
Are you looking to elevate your online casino’s marketing game? If so, you’re not alone in this dynamic age where traditional marketing methods rapidly evolve. With its fiercely competitive landscape, the online casino industry demands innovative strategies to stay ahead. This is where the power of influencer and partner marketing, particularly with tools like Scaleo, comes into play. The Evolving Landscape of Online Casino Marketing Over the years, we’ve seen shifts from basic banner advertisements to…
Betting campaigns in 2024 are as creative as they can get. However, launching a successful sports betting advertising campaign is not an easy task. There are many elements involved, platforms to leverage and messages to develop and distribute to attract new customers. On top of that, regulations are complex and are constantly evolving. How do you effectively break through the noise and connect with your target audience? We’ve been in the affiliate sports betting industry…
Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Now that you have added an affiliate program to your website (for example, using affiliate marketing software like Scaleo), you probably wonder where to promote your partner program and where to find affiliates. In this article, we’ll share a few places where you can promote your affiliate program, expand your brand awareness, and present your company to a larger number of potential customers. Starting an affiliate network – don’t miss the entire full guide: Part 1:…
