Casino influencer marketing is expected to bloom in 2025. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
The online gambling industry is expected to reach $153 billion by 2030. Can you afford to ignore the potential of casino affiliate programs? If you’re serious about capturing this massive market growth, affiliate marketing isn’t just an option—it’s your growth engine. The highly competitive iGaming industry demands ongoing innovation, making affiliate programs essential for maintaining a competitive edge. They offer a direct route for boosting revenue and foster opportunities for brand growth, player loyalty, and deeper market…
In 2025, it takes more than just smart marketing to stand out. You have to outsmart, adjust, and keep two steps ahead if you are to keep up with the competition. These days, owners of casinos, as well as managers, cannot rely just on conventional traffic sources like sponsored ads and SEO results. Why? Because today, those methods are only the starting point of the game. Why Alternative Traffic Matters in Casino Marketing? The iGaming…
Are you curious about how sports betting providers use their marketing budget? Do you wonder how much they invest in advertising and promotion? Get ready to dive into the world of sports betting marketing spend and discover the fascinating insights behind their budget allocation. When it comes to attracting new users, sportsbooks spare no expense. They invest heavily in various marketing channels, including TV, digital and radio advertising. TV advertising is dominated by a few…
In recent years, the sports betting industry has exploded in popularity, thanks in part to changes in legal regulations and the growth of online betting platforms. But just how much are betting businesses spending to attract their ever-growing audience? More importantly, are these hefty marketing investments paying off? The Growth of the Betting Industry: A Quick Snapshot Did you know that the global sports betting market is expected to reach $140 billion by 2028, growing…
Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: How does your casino stand out in a crowded business and bring in new customers? The old ways of marketing don’t work any longer. What will? A data-driven…
![How to Maximize Online Casino Marketing Campaigns Through Influencers? [2025 Update] - Alternative Traffic Sources for iGaming](https://www.scaleo.io/blog/wp-content/uploads/2024/01/How-to-Maximize-Online-Casino-Marketing-with-Influencer-770x515.png "How to Maximize Online Casino Marketing Campaigns Through Influencers? [2025 Update]")
Are you looking to elevate your online casino’s marketing game? The industry demands innovative strategies to stay ahead, and you probably already know this if you have been struggling with marketing your casino for a while. This is where the power of influencer and partner marketing, particularly with tools like Scaleo, comes into play. How it All Started? Over the years, we’ve seen shifts from basic banner advertisements to more sophisticated digital marketing techniques. But what…
Online sports betting campaigns in 2024 are as creative as they can get. However, launching a successful sports betting advertising campaign is not an easy task. There are many elements involved, platforms to leverage and messages to develop and distribute to attract new customers. On top of that, regulations are complex and are constantly evolving. How do you effectively break through the noise and connect with your target audience? We’ve been in the affiliate sports…
Boosting your iGaming advertising isn’t easy, but it can be done. Are you interested in improving your iGaming ad strategies for better results? Embark on our guide, which has been specially made for iGaming operators who want to improve their advertising. It is very important to stand out in the competitive world of iGaming. If approached properly, your iGaming ads can reach its peak. Here’s why effective advertising matters most in the iGaming industry where…
Did you know that the online gambling market is on track to exceed $127 billion by 2027? This staggering figure is not just a testament to the industry’s growth but to the transformative power of digital marketing for casinos. With the future of casino marketing unfolding before us, have you ever pondered the potential lying within your digital devices for shaping your gambling experiences? How are sophisticated technologies altering the once static world of casino…
