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Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…

Affiliates must develop distinct player-oriented promotional methods for different customer segments. Consider this: What causes players to settle for browsing instead of choosing high-stakes bets? Why do certain promotional offers appeal to such limited player numbers? The analysis of player behavior requires complex puzzle-solving skills to transform average affiliate strategies into superior ones. This article examines the multiple types of iGaming players who range from browsing enthusiasts to high-stakes bettors while showing you how to…