Adhering to iGaming regulations is extremely important if you want to run your business smoothly in the European Union. However, before we dive into the nitty-gritty of regulations, it’s vital to understand what exactly falls under the “iGaming” umbrella. iGaming, also known as online gambling, includes any form of gambling that takes place online. This includes: online casinos sports betting poker lotteries slots In this article, we will cover the general aspects of online gambling…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. In this case, affiliate marketing involves recruiting new players through personalized tracking links that credit the referring partner for each sign-up. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a rapidly growing, high-income sector. However,…
![iGaming Regulations Around The World: What You Must Know [2025 Update] - iGaming regulations in the EU](https://www.scaleo.io/blog/wp-content/uploads/2023/08/igaming-regulations-around-the-world-what-you-must-know-scaleo-770x515.png "iGaming Regulations Around The World: What You Must Know [2025 Update]")
iGaming regulations around the world are constantly shifting. Being affiliate marketing software providers who also share a passion for gaming, we strive to remain at the forefront of the latest tech innovations, game launches, and industry movements. One aspect that can sometimes go unnoticed, yet plays a crucial role in our field, is the regulatory landscape. Regulations concerning online gambling, casinos, and iGaming can vary widely between different countries and regions. We truly wish we…
Player acquisition strategies continue to evolve and get more and more sophisticated, personalized and technologically advanced. Want more players? Of course, you do. Scaling your iGaming site isn’t just about throwing money at ads—it’s about smart, cost-effective strategies that bring in players who stick around. You must cut through the noise to attract players and convert them into loyal, long-term customers. You will learn to leverage social media, search engine optimization, affiliate partnerships, and retention…
As a gaming operator or manager, you should be aware of the newest trends and technologies that might transform your company’s plans in the fast-changing realm of iGaming. The emergence of distributed casinos—online casinos built on blockchain technology running without centralized control—is one of the leading disruptors in this field. Built on blockchain technology, distributed casinos are subverting the hegemony of established online casinos. We will explore both models in this study, considering their main…
Whether you’re new to the industry or looking to expand, this guide will provide you with everything you need to thrive in iGaming business in 2025. You can go from a small online gaming outlet to building your own enterprise empire. Ready to start your journey? Let’s begin! What is iGaming? iGaming refers to online gambling activities such as slots, table games, jackpot games, sports betting, poker, bingo, and more. It encompasses a wide range…
Online casino affiliate marketing is thriving and has shown constant growth in 2025 so far. We are all aware of the reasons why online gambling is so popular. This is a very easy and quick approach to try your luck while allowing your passion to flourish. Gambling allows people to feel the unique thrill of triumph. Today, we will discuss an area of promotion for this industry that has proven to be the most effective…
Crypto sportsbooks do exist. However, we have to admit, when cryptocurrencies first came on the scene, we were skeptical. Weren’t YOU? Digital money that isn’t issued by a central bank? It seemed like a fad that would fade away. But crypto is here to stay, and its impact is being felt in industries all across the board, including in the world of online betting. If you’re an online bookmaker, it’s time to adapt to cryptocurrencies…
Affiliate marketing has emerged as the ace in the deck for online casinos. But how do you play this complex game of links, promotions, and partnerships to your ultimate advantage? Whether you’re a seasoned affiliate marketing player or just entering this virtual casino floor, our comprehensive roadmap is your lucky charm. Get ready to unravel the secrets of successfully navigating the affiliate marketing landscape for online casinos. From identifying the right affiliates to tracking conversions…
