When operators talk to me about migrating from Affise to Scaleo, the emotion that comes up most often isn’t excitement. It’s fear. Fear of breaking something that “sort of works”, fear of upsetting top partners, fear of waking up to a dashboard that suddenly shows 0 conversions. That fear is rational. You’re moving the nervous system of your acquisition engine. If you rush it, you can absolutely lose data, mis-attribute VIPs, or create ugly reconciliation…
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