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Partner Integration

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Partner onboarding is critical to any successful affiliate or referral marketing program. It sets the stage for the relationships you’ll build with your partners, and it can directly impact the success of your marketing efforts. However, the process of onboarding partners is not without its challenges. In today’s rapidly evolving digital landscape, it’s crucial for businesses to identify these challenges and employ best practices to overcome them effectively. Spoiler: automating partner onboarding can solve most…

Partner ecosystem – you’ve probably heard the term before. It’s a trendy topic at growth team meetings, CEOs, and boardrooms full of investors. This should come as no surprise, given that ecosystems are expected to account for roughly a third of total worldwide sales by 2025 (according to McKinsey). Or, according to Accenture, ecosystems might provide $100 trillion in value to enterprises and society as a whole over the next decade. But, what is a “partner ecosystem”…