Partner ecosystem – you’ve probably heard the term before. It’s a trendy topic at growth team meetings, CEOs, and boardrooms full of investors. This should come as no surprise, given that ecosystems are expected to account for roughly a third of total worldwide sales by 2025 (according to McKinsey). Or, according to Accenture, ecosystems might provide $100 trillion in value to enterprises and society as a whole over the next decade. But, what is a “partner ecosystem”…
As an advertiser, you may think that setting up your affiliate program and promoting it once or twice is enough to keep going. But… Affiliate recruitment is something you should be doing on a daily basis, and today, we will prove to you why you need to recruit affiliates so aggresively. Affiliate marketing statistics are impressive. According to Awin, affiliate marketing has an excellent ROI ratio of 1:16. It follows naturally that companies worldwide are beginning…
