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Partnership Management

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The online gambling industry is expected to reach $153 billion by 2030. Can you afford to ignore the potential of casino affiliate programs? If you’re serious about capturing this massive market growth, affiliate marketing isn’t just an option—it’s your growth engine. The highly competitive iGaming industry demands ongoing innovation, making affiliate programs essential for maintaining a competitive edge. They offer a direct route for boosting revenue and foster opportunities for brand growth, player loyalty, and deeper market…

One of the ways to boost casinos’ Average Revenue Per User (ARPU) is to make sure that they deal with quality affiliates. It is not surprising that casinos have to seek cooperation with top-notch partners if they want to improve their ARPU. These are the people who help you get in touch with more prospective players, thus leading to more signups and finally greater profit margins. Through compliance, proper advertisement, and targeting of gamers, you…

Affiliate marketing is the most common strategy for iGaming companies to increase their recognition and target more customers, while third-party businesses promoting the brand can increase their revenues. With the rapid development of online casinos, affiliate marketing in the sector has become attractive for many. Maintaining the operator’s competitiveness in the quickly changing and oversaturated market is challenging, which is why numerous measures are implemented. Integrating into the affiliating business in iGaming requires several steps,…

If you’re not leveraging partnerships, you’re practically donating cash to your competitors. I hear you—managing a partner network sounds about as appealing as wrestling an alligator, right? Well, I’m here to tell you: it’s not like that either. Right partner marketing tools like Scaleo will help you control those gators and transform them into elegant, income-generating machines. Scaleo is a partner management system, not just another program. Imagine managing every relationship from one dashboard, adjusting…