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Customer Lifetime Value (CLV) is a critical metric for any business, but it’s an absolute game-changer in the high-stakes world of iGaming affiliate programs. Understanding CLV can mean the difference between wasting money on fleeting customers and investing in loyal players who stick around and generate consistent revenue. In 2024, in the competitive landscape of iGaming affiliate programs, the ability to analyze Customer Lifetime Value (CLV) metrics accurately will be not merely advantageous—it will be…
