What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will dive deep into…
Pay-per-click advertising offers an effective way to drive targeted traffic to your website and capture leads. By implementing the right PPC strategies, you can significantly boost your lead generation and see a strong return on your investment. This article will explore 20 of the top PPC lead generation strategies to help you connect with more of your ideal customers. Whether you’re new to PPC or have been running campaigns for years, these proven tactics can…
