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Revenue Attribution

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Discount campaigns are a significant part of businesses’ marketing strategies; companies worldwide invest in such campaigns to boost sales and attract new customers. However, running a successful discount campaign requires careful planning and execution, and tracking their effectiveness and ROI is crucial. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing sales data associated with discount codes, coupons, and promo codes used to drive sales. It is a…

Did you know that over 80% of online casino operators rely on affiliate marketing to drive traffic and increase revenue? With online gambling on the rise, casinos are scrambling for strategies that will help them stand out. But how do you know if your marketing is actually working? Are your campaigns delivering the results you want? It’s time to unlock the power of data analytics and discover how to assess the effectiveness of your casino…

Affiliate marketing is a lifeline for customer acquisition in most businesses, but most of all in online casinos. Yet, are you maximizing its potential? If tracking commissions, onboarding affiliates, and generating insightful reports feel like a constant uphill battle, you might be overlooking the transformative power of APIs. Let’s unpack some revealing stats for a reality check: 56% of businesses use APIs for automating business processes. This reinforces the role of APIs in reducing labor-intensive work…