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Strategic Partnerships

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Partner ecosystem – you’ve probably heard the term before. It’s a trendy topic at growth team meetings, CEOs, and boardrooms full of investors. This should come as no surprise, given that ecosystems are expected to account for roughly a third of total worldwide sales by 2025 (according to McKinsey). Or, according to Accenture, ecosystems might provide $100 trillion in value to enterprises and society as a whole over the next decade. But, what is a “partner ecosystem”…

Affiliate marketing is one of the most powerful digital channels for companies looking to reach their target audiences and drive growth. As technology evolves, businesses need to stay ahead of the game and prepare for the future. So, what changes can we expect in the world of affiliate marketing over the next three years? Affiliate marketing will shift dynamically over the next few years as more businesses embrace it as a key part of their…

Are you looking to grow your business? Partner marketing is a powerful and effective strategy that can help you do just that. So, buckle up as we will explore partner marketing strategies that will make your business grow! In this article, we will discuss the key benefits of partner marketing, as well as how to create successful partnerships that will help your business grow. What Is Partner Marketing? Partner marketing is a type of collaboration…