Push ads are a type of digital advertising that uses push notifications to deliver advertisements to users, even if a user isn’t using the app or website where the ad is being shown, these alerts can still pop up on their device.
This type of advertisement blends in perfectly with the UX and is extremely effective, which is why many experts speculate that it’s the future of advertisement. In today’s post, we will see how your business can benefit from push ads and how you can leverage their power to your advantage.
How Push Notifications Can Drive Growth and Sales in 2024?
Let’s first summarize the key points we will discuss in this article:
| Push Notifications Strategy | How It Drives Growth? | How It Drives Sales? |
|---|---|---|
| Timely Promotions and Offers | Engages users at the right moment, increasing app retention. | Encourages immediate purchases with limited-time offers. |
| Personalized Messaging | Builds customer loyalty through tailored communication. | Increases conversion by showing products relevant to the user. |
| Abandoned Cart Reminders | Brings users back to the app or website. | Encourages completion of purchases left in the cart. |
| Product Launch Announcements | Keeps the brand top-of-mind and strengthens user engagement. | Drives interest and sales for new products. |
| User Engagement and Retention | Maintains an active user base by keeping users informed. | Regular engagement can lead to repeat purchases. |
| Feedback and Review Requests | Improves product/service based on user feedback. | Positive reviews can influence future buyers’ decisions. |
| Exclusive Deals for App Users | Increases app downloads and engagement. | Exclusive offers can incentivize purchases through the app. |
| Event-Based Notifications | Captures user interest during specific events or holidays. | Seasonal or event-related sales can boost revenue. |
| Flash Sales Alerts | Generates excitement and urgency. | Quick, time-sensitive sales can lead to a spike in transactions. |
| Loyalty Program Updates | Encourages continued participation in loyalty programs. | Rewards can incentivize further purchases to earn more points. |
Push notifications, when used strategically, can significantly contribute to business growth and sales by engaging customers, promoting offers, and enhancing user experience. The key is to balance frequency and relevance to avoid user annoyance.
How do push ads work?
As we just said, the main advantage of push ads is that they follow you around. By sending push notifications to users’ devices, ads can show up even when the user isn’t using the app or website where the ad is being sent.
There are two types of push ads: browser-based and app-based.
- Browser-based push ads are delivered through web browsers and require users to opt-in to receive push notifications. Once a user opts in, they will receive small in-screen notifications. Advertisers can use browser-based push ads to target users with specific interests or demographics and can also segment users based on their browsing behavior.
- App-based push ads are delivered through mobile apps and do not require users to opt-in. Advertisers can use app-based push ads to target users based on their app usage, content they are viewing, or the actions they are taking within the app.
When a push ad is sent, it appears as a notification on the user’s device. The notification can include an image, text, and a call to action. When the user taps on the notification, they are taken to the advertised content, offer or website.
To deliver push ads, advertisers typically work with push ad networks or use push ad platforms that allow them to create, target, and deliver push ads to their target audience. These platforms also offer analytics and reporting, so advertisers can keep track of how well their push advertising campaigns are doing.
How can push ads drive sales to your business?
Push ads can drive sales for your business by leveraging the high engagement and targeted delivery of push notifications to send relevant and personalized ads to users.
Here are a few ways in which push ads can drive sales for your business:
Direct call-to-action
Push ads allow you to include a direct call-to-action in the notification, such as “Shop Now” or “Download Now,” leading to more conversions and sales. This can be especially effective for e-commerce businesses that are looking to drive sales through their mobile apps or websites.
Personalization
Personalization is an important aspect of push ad campaigns and can help businesses deliver more relevant and engaging ads to their target audience. Here are a few ways that businesses can personalize their push ads:
- User demographics: By segmenting your audience based on demographics such as age, gender, and location, you can deliver ads that are more relevant to your target users. For example, a clothing retailer could target ads for children’s clothing for parents and ads for trendy clothing for younger users.
- User behavior: If you are tracking the behavior of your users, such as the pages they visit or the actions they take within your content, you can deliver ads that are more relevant to their interests. For example, if a user has been browsing a website for running shoes, you can send them a push ad for a partner offer of running shoes.
- User preferences: If you keep track of what products or categories your users have looked at or bought, you can send them personalized product suggestions through push ads.
- Real-time personalization: Businesses can send highly personalized push ads to users based on their location, the weather, or the time of day by using real-time data and machine learning.
- Personalized messaging: If you use personalized messaging, you can make your ad copy and call-to-action fit the interests and needs of your target users.
Abandoned cart notifications
Another great idea, which you surely experienced yourself at least once, is sending push notifications to users who have abandoned their shopping carts. This way, businesses can remind users to complete their purchases. This means that push notifications can reach users when they are not actively using the app or website. It’s an effective way to bring users back to the shopping cart, therefore increasing the chances of a sale.
Product recommendations
Product recommendations in push ads refer to the use of push notifications to deliver personalized product suggestions to users based on their browsing history, purchase history, or other factors. Here are a few ideas that businesses can implement to use product recommendations in push ads:
- Browsing history: By tracking the products or categories that a user has viewed on a website or app, you can send push notifications with personalized product recommendations based on their browsing history.
- Purchase history: Based on the category of items purchased on a website or app, you can send push notifications with personalized product recommendations.
- Content-based filtering: With content-based filtering, a business can look at the title, description, and pictures of a product to find similar products to recommend.
- Hybrid filtering: Leveling up the game, businesses can give users very personalized product suggestions by using both collaborative filtering and content-based filtering.
Limited-time offers
Why are seasonal sales and limited-time offers so popular? When you notify users about limited-time offers, you create a sense of urgency, and increase the chances of a sale. Limited-time offers are a great way to encourage impulse purchases through push ads.
Here are a few examples of time-limited offers that can be used to push ads:
- Flash sales
- Seasonal sales
- Limited-time free shipping
- Exclusive offers
- Countdown timer
- Purchase-related bonuses
How do I create an effective push ad campaign?
Affiliate push ad campaigns are basically the same thing, and refer to the use of push notifications to promote affiliate products or services to users. These campaigns are typically run by partners who are looking to drive conversions and sales for the products or services they are promoting.
In an affiliate push ad campaign, the affiliate marketer (or partner) will work with an affiliate network or directly with the advertiser to promote their products or services. He will then use push ads to deliver targeted and personalized ads to users.
These ads will typically include a direct call-to-action, such as “shop now” or “download which lead to the advertisers’ landing page.
Since affiliate push ad campaigns can be highly targeted and personalized, they can generally lead to higher conversion rates. By using targeted delivery, A/B testing and optimization, performance tracking, and affiliate link tracking, the affiliate marketer can measure the effectiveness of the campaign and make adjustments to improve the performance of the campaign over time.
Push ads can be an effective way to drive attention, conversions, and sales to an affiliate campaign.
Why are push ads important?
If you have never used push ads before, you might be intimidated by the time and effort it will require to configure campaigns and schedule them ahead. Many businesses only use basic, old-school advertising and are trying to stay away from innovations they have never had the chance to test out.
However, push ads have a lot of potential for your business. Here are just a few reasons why they can be vital for your brand:
- High engagement: As mentioned a few times already, they have a high open rate, so users are more likely to see and interact with push ads compared to other types of digital advertising.
- Targeted delivery: Push ads can be targeted at specific user segments based on factors such as demographics, behavior, and location. This lets partner marketers send ads to their target audience that are more relevant and personalized.
- Cost-effective: Push ads are typically more cost-effective than other types of digital advertising, such as display ads or search ads, not because they are cheaper, but because they pay out better.
- Direct call-to-action: Since push ads allow advertisers to include a direct call-to-action in the body of the notification, it can lead to more conversions and sales.
- Push notifications can reach users even when they aren’t using the app or website, and these notifications can then also be delivered to wearable devices.
Best practices for push ad campaigns
It’s important to track the performance of your push ad campaigns by monitoring key metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI). Use this data to make adjustments to your campaigns, such as adjusting targeting segments or ad design and copy, in order to improve their performance.
Targeting and segmentation
One of the best practices for push ad campaigns is to target and segment your audience effectively. This can be done by using data from your pages, such as user demographics, behavior, age, gender, location, browsing history, and OS, to create segments. Segmenting your audience allows you to deliver more relevant and personalized ads to your target users.
Ad design and copy
Another important aspect of push ad campaigns is to create compelling ad designs and copy. The ads should be visually appealing and grab the user’s attention, while the copy should be clear, concise, and include a strong call-to-action. Make sure that your ad is consistent with your brand and that the ad design and copy are relevant to the user’s interests.
A/B testing and optimization
To optimize the performance of your push ad campaigns, it’s important to conduct A/B testing and optimization. Test different variations of your ad design, copy, headings, headlines, and call-to-actions to determine which ones perform best. Use the data from your A/B tests to improve the performance of your ad campaigns over time.
How do you track your performance with Scaleo partner software?
Scaleo is a partner software that enables businesses to track and optimize partner campaigns in real-time. Detailed analytics and reporting that can help businesses understand the performance of their push ad campaigns and tweak them to improve performance.
What can Scaleo do for your business?
- Optimizing campaign performance: By keeping track of key metrics like click-through rate (CTR), conversion rate, and return on investment (ROI), you can find ways to improve push ad campaigns. By monitoring their performance, you can make adjustments to improve your campaigns. This is especially beneficial for analyzing target groups.
- Measuring ROI: By keeping track of key metrics like conversion rate and ROI, you can figure out how successful a campaign was overall and see whether it was worth the money to run a push ad campaign.
- Understanding user behavior: Tracking the performance of your push campaign can also help businesses understand user behavior, such as which types of ads and targeting segments are most effective at engaging users. By understanding user behavior, you can create more effective campaigns in the future.
- Giving partners actionable insights: Using performance tracking data, you can gain actionable insights and make data-driven decisions to improve your push ad campaigns.
Scaleo allows businesses to segment their audience and target specific users based on demographics, behavior, and location. This lets businesses send more relevant and personalized ads to the people they want to reach, which can lead to higher rates of engagement and sales.
You can also automate your campaigns by setting up automatic rules based on data.
Scaleo offers an all-in-one solution for businesses looking to track and optimize their push ad campaigns in real-time. With its detailed analytics, targeted segmentation, and automation features, businesses can improve the performance of their campaigns and reach their target audience effectively.
Conclusion
Push ads are a powerful digital advertising tool that can help business partners reach and engage with their target audience in a cost-effective way. By leveraging the high open rate and targeted delivery of push notifications, you can deliver relevant and personalized ads to users, even when they are not actively using the website.
Key takeaways from this post to bear in mind:
- The importance of effective targeting and segmentation
- Creating compelling ad designs and copy.
- Conducting A/B testing and using reliable partner marketing software to improve the performance of push ad campaigns, tracking their performance, and making adjustments based on the data to improve their performance over time.
In the future, it’s likely that push advertising will continue to evolve and become more sophisticated. For example, we may see the use of more advanced targeting and segmentation techniques, such as the use of AI and machine learning, to deliver more personalized and relevant ads to users. Also, the use of push notifications for e-commerce, like alerts when a shopping cart is left empty or personalized product suggestions, may continue to grow and improve.
Ready to get started?
Are you tired of wasting your budget on push ads that aren’t reaching the right audience? Can’t figure out, which audience converts better? Scaleo’s partner marketing software allows you to effectively monitor and target your push ad campaigns for maximum results.
Try Scaleo free for 14 days and take your advertising campaigns to the next level.
Last Updated on December 8, 2023
