If you manage an affiliate marketing program, you’re probably aware of the significance of coupon codes. Learning their best practices can help you ensure that they are a reliable source of cash flow for your company.

Here’s everything you need to know about incorporating affiliate coupon codes into your Scaleo affiliate marketing program plan.

How to Create a Coupon Code?

To create a coupon code for your program, you must first conceptualize the code before adding it to your affiliate marketing program.

First, pick what kind of discount you want the coupon to provide. Most businesses will offer you a 10-20% discount if you use a coupon. The most typical format for these codes is the tried-and-true technique of SAVE10 or SALE2020.

Following Scaleo’s guidance (from help desk tutorials) is essential when adding the code to your affiliate marketing program. You must generate a coupon code in Scaleo, pick the affiliate with which it is related, and then add it to your eCommerce store. Scaleo can automatically send promo codes to your eCommerce business if Shopify or BigCommerce powers it.

When is the best time to launch an affiliate marketing campaign?

As previously stated, consider whether incorporating a discount code approach into your affiliate program is in line with your brand and business goals.

Don’t overuse them because they may harm your company’s reputation and decrease your product’s perceived value over time. Why would anyone want to pay full price for your products if they are continually discounted?

Having stated that the two ideal times to run an affiliate promotional campaign are:

  • When you introduce a new product, running a promo code campaign to spread the news about your new product can be an effective method to see the first sales come in. However, we would not apply it to every new product.
  • If you need to reach a new audience, this can be beneficial when beginning a new engagement with an influencer or brand ambassador. They can assist you in reaching new clients from their audience by providing you with a promo code.

Adding Coupon Codes to an Affiliate Program

You can use coupon codes individually or in bulk by uploading them in bulk. That makes it simple to establish a single coupon code that each affiliate regularly uses, with limited-time and unique affiliate codes.

Each affiliate has a unique code.

Follow Scaleo’s approach to allowing affiliates to offer their own coupon codes if you want to generate a single code that works for each affiliate. When potential affiliates apply to your affiliate program, they may use this tutorial to design their own promo code. If you approve them as an affiliate manager, the coupon will automatically populate within your Scaleo account, and Shopify customers can have the coupon code automatically populate within the eCommerce store.

New codes and limited-time promotions

If you want to send out an email blast with a unique limited-time offer for your affiliates but still track these limited-time referral codes for each affiliate, then follow the bulk-upload conversion triggers approach. All you need to do is fill out a spreadsheet with your affiliates’ unique limited-time codes. Upload that CSV file to generate an enormous number of coupon codes all at once.

Make Coupon Codes time-limited.

This is crucial for two reasons.

First, it increases loss aversion in clients who are interested in your offerings, making them more likely to purchase. If you run it too long, customers may continue to put off purchasing until it’s too late or locate an alternative.

Second, you reduce the possibility of the code leaking outside its intended channel. This could happen in any case, so don’t be surprised if it happens.

A timescale of 2-3 days, up to 10 days, should be sufficient to keep the promo code active. Not enough people will know about it in less than two days. If you keep it longer than 10 days, people will lose interest.

Coupon Code – Best Practices

How can you ensure you’re getting the most return on your investment now that you know how to use coupon codes in your affiliate marketing program? Here are four pointers to help you make better use of affiliate coupon codes.

Personalize your options for each affiliate.

First and foremost, ensure that you are using the appropriate option for each specific affiliate. Some affiliates may benefit more from coupon codes, while others may benefit more from affiliate links. This is frequently due to the type of content they are publishing. Keep an eye out for what works well for certain affiliates, and then send out promo offers and affiliate links as needed.

Permit affiliates to customize their promo codes.

Each affiliate benefits from personalized promo codes. Personalized coupon codes make it easier for your affiliates to remember them and remind each affiliate that you have a real connection with them. It can assist you in developing a genuine relationship with your affiliates, which is an important component of establishing long-term affiliate relationships.

Keep in touch with affiliates about coupon codes at all times.

The more you talk to your affiliates about their affiliate coupon codes, the more probable it is that they will distribute them to individuals. In email newsletters, remind affiliates about these codes, solicit active feedback on your code and how effectively they’re working, and always send out email information if you release any limited-edition codes. If you don’t remind your affiliates, they might not use these coupons.

Provide your affiliates with a head start by recommending code uses.

Finally, like with many aspects of your affiliate program, you want to make it as simple as possible for your affiliates to participate. By providing your affiliates with code usage suggestions, you may encourage them to use them more regularly, which benefits both of you. Create social media postings with the affiliate link, create content where they love your product, or conduct a “Pros and Cons” post about your product. All of them are excellent methods for directing traffic your way.


Affiliate coupon codes can be an excellent approach to introduce new opportunities for your affiliate marketing program to flourish through various sorts of affiliate traffic. Scaleo makes it simple to track traffic generated by links and codes.

With that tracking data, you can also provide more affiliate coupon codes to affiliates who are the most effective at driving visitors to your site using these codes. Sign up now to make the most of this new opportunity.

How to begin with Scaleo? Real-time tracking of sales, coupon codes, and management of your affiliate program. Start now with a free 14-day trial!

Last Updated on December 8, 2023


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.