Mobile ad fraud is becoming increasingly common in today’s digital world, and every day scammers are becoming more and more sophisticated by improving their dishonest techniques. To keep mobile fraud at bay, business owners need to constantly keep up with current fraud trends to avoid losing money on their mobile ad campaigns. Some estimates estimate that up to 10% of mobile ad traffic may be fraudulent, meaning the advertiser is not getting what they paid…
Referral tracking systems are a powerful tool for boosting lead conversion. By tracking referrals, you can identify and measure the success of your lead generation efforts in real time. At Scaleo, we provide an advanced referral tracking system that can help you increase your lead conversion rates. Our system is designed to make it easy for you to track referrals from the moment they enter your website until they convert into customers. We also provide…
Are you looking for a way to generate more revenue for your business without spending a lot of extra time and effort? Affiliate program management could be the answer. Affiliate program management is the process of setting up, optimizing, and managing an affiliate program. It involves working with affiliates (your partners) to promote your products or services and drive sales. With the right affiliate marketing solution, such as Scaleo, you can easily maximize the efficiency…
As a business owner, you know that loyalty programs are essential to your customer retention and loyalty strategy. A loyalty program allows you to reward customers for their purchases and give them incentives to keep coming back to your store. The right program can create a sense of trust and community with your customers, as well as increase sales, brand loyalty, and repeat purchases. But creating and managing a successful loyalty program can be tricky.…
Mobile attribution is the process of attributing a mobile user’s actions or conversions, such as a purchase or signup, to a specific marketing campaign or source. Precise attribution is especially important when it comes to affiliate marketing, where proper commission allocation is critical. What is mobile attribution in partner marketing? Basically, it means the same thing. In partner marketing, mobile attribution refers to attributing a mobile user’s actions or conversions to a particular affiliate marketing…
Affiliate payouts are one of the most crucial aspects to consider when creating an affiliate program. Determining the right affiliate commission will make the big difference between your affiliate program being profitable and not. Companies that wish to expand their enterprises constantly seek the most profitable ways to promote their products. To this date, affiliate marketing is the most attractive option for small businesses. since it uses independent marketers to build a strong link with…
Affiliate software for Shopify is the most searched add-on for this popular e-commerce platform. You started your online store and made a few initial sales, but now you want to expand! How do you do it? By adding affiliate software to your Shopify store! When money is tight, and you’re counting every dollar with your Shopify store, diving in and justifying a big investment in ads can be frightening. That’s why many online retailers are…
Calculating the affiliate marketing commission percentage isn’t easy if you want to find the sweet spot between a high ROI and a lucrative loyalty program that users would want to join. If you decide to implement a loyalty program as part of your marketing strategy, you must make sure you have a solid plan. This means a competitive and motivating loyalty program commission rate for your affiliates. How do you do it? Let’s find out…
Affiliate programs are invaluable for many companies, and the growth potential is enticing. After all, why settle for one affiliate when you could have a whole network? But scaling can be tricky, and it’s important to approach it in a systematic way so that you can maximize your growth and revenue. That’s why we’ve put together this article – to provide an overview of the best practices for scaling your affiliate program. We’ll start by…
Have you ever pondered what affiliate managers spend their days doing? Perhaps you’ve encountered the term online or in meetings but are unsure what the role entails. Or maybe you want to employ one but aren’t sure what responsibilities they can handle. In this blog post, we’ll go over an affiliate manager’s main responsibilities, and what they do all day, so you can better understand, if you need one or not. But first… What exactly…
