Partner channel marketing – what do you already know, what can you learn to improve your business? Times have changed, and today’s generation of buyers is wary of traditional advertising. Companies need to find new strategies to grow their business and attract new customers as marketing evolves. This is where the creation of a channel partner marketing program comes into play. Apple and Google; GoPro and Red Bull: brands around the world are already making…
Building effective partnerships is an important part of any B2B partner marketing strategy because partner marketing is an effective tool for driving growth and revenue in a cost-effective manner. In this blog post, we’ll look at the key components of a successful B2B partner marketing strategy, such as identifying target partners, developing appealing value propositions, offering training and support, and monitoring campaign performance. This guide will provide the tools and techniques to create successful partnerships…
