B2B customer acquisition has changed a little in 2024. Why? Because B2B companies face a unique challenge in customer acquisition: they must convince multiple stakeholders in their potential business to make a sale. As a result, sales cycles can be lengthy and require significant specialized marketing and sales content. B2B customer acquisition uses versatile, long-term lead-nurturing tactics. As offers, they may involve less ultra-personalized content. B2B marketers strive to educate leads while keeping content relevant…