Analyzing “GGR” and “NGR” isn’t easy and may sound like technical jargon, but… If you’re in the casino business, these metrics aren’t optional — they’re your lifeblood. The online casino industry has exploded over the last two decades, attracting players from all over the world thanks to high-speed internet and 24/7 accessibility. But there is also a flip side to the coin: with this growth comes fierce competition. You’re not just in it to attract…
KPIs for the iGaming industry vary significantly from one business to another. Some Gaming KPIs are more essential, while others are less. You’re probably aware that you must keep track of your finances, but it’s not always as simple as it sounds. While your accounting file may provide some insight into general performance, the insights are most powerful when combined with other data sources. In this blog post, we will explore the top 10 KPIs…
Did you know that by 2027, analysts expect the global iGaming market to reach a value of $127.3 billion? With such a vast industry, affiliates and operators must leverage analytics to drive success in their marketing campaigns. But how can basic affiliate marketing analytics help you optimize your strategies and achieve better results in the competitive iGaming landscape? Exploring the High-Stakes World of iGaming Affiliate Marketing iGaming affiliate marketing is a thriving industry offering immense…
Do you want to dominate the iGaming business industry but don’t know where to start? Player Reports are here to save the day, giving you all the insight you need to pave your way to success. Whether you’re an online casino owner or just getting into the industry as an agency, having the right KPI data guarantees you aren’t wasting money. Gambling may be a risky business, but trying to operate without proper tracking and…
Affiliate marketing is a powerful strategy for generating revenue by promoting other people’s products or services on your website or blog. It is crucial to measure and analyze the performance of your affiliate marketing campaigns in order to optimize your strategy, improve your earnings, and grow your business. In this ultimate guide, we will discuss why performance metrics matter in affiliate marketing and walk you through ten key performance metrics to track. Additionally, we will…
