Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
Affiliate marketing has become a significant factor in an industry characterized by high stakes and intense competition. Affiliate marketing offers the opportunity to increase target group reach, drive traffic and ultimately increase sales. Research shows that affiliate programs have the potential to increase a company’s revenue by 15-30%. In casinos, where every player matters, this can lead to significant profits. Did you know that in 2022, affiliate marketing spending in the United States alone was…
Online gambling affiliate marketing is expected to skyrocket in 2024. Anyone in the online gambling industry will tell you that affiliate marketing is an excellent revenue-generating strategy. But what is it precisely, and how do you begin? In this post, we will provide a comprehensive overview of a gambling affiliate strategy for this vertical and describe how to get started. We will discuss the fundamentals of gambling affiliate programs and offer timeless success tips. So,…
Online casino marketing strategy is the backbone of your promotion. Did you know you can make your online casino more successful in 2025 just by using good affiliate marketing strategies? The right strategies can make all the difference in a very competitive setting where standing out is important. Affiliate marketing for online casinos means working with other people or businesses to get them to promote your brand in exchange for a fee. It’s important to come up…
Any betting affiliate program is destined to succeed if it has a cutting-edge platform that includes all the most recent tools and features and allows it to operate smoothly. However, an effective marketing strategy is also required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and…
Looking for lottery affiliate software that allows you to manage your affiliates easily? Want to arm yourself with lottery affiliate software that will help your affiliates convert customers more effectively? What is Lottery Affiliate Software? Before we dive into the nitty-gritty of our conversation, let’s define lottery affiliate software. In essence, it’s a tool that lottery companies use to track, manage, and optimize their affiliate programs. Whether you’re a small lottery business or a large-scale…
Are you tired of the same old commission structure in your casino affiliate program, which doesn’t motivate your partners anymore? It’s time to switch things up. This guide will help you make the most out of your casino affiliate program and boost affiliate motivation at the same time. If you’re looking for a way to increase your conversion rates and incentivize your affiliates, custom commissions are the way to go. Here’s why: Customization is key.…
Want to make your casino’s ROI the best it can be? A crazy number — 81% of brands have gone to affiliate marketing for a good reason: people say they’re earning about a quarter of their sales through affiliate channels. To give you an idea, that all adds up to about $8.2 billion in the U.S. alone. But you must be wondering how some brands are not only getting back what they spent on software…
Poker affiliate solutions continue to gain popularity among poker website owners. Integrating an affiliate solution into their platform allows Poker businesses to multiply their revenue quickly. Affiliate programs can significantly enhance marketing efforts, extending a brand’s reach and attracting a larger player base. But with countless options available, how can you identify the best poker affiliate solution that aligns with your specific needs and goals? This guide provides a comprehensive roadmap to help you navigate…
Casino affiliate management is changing significantly thanks to the evolution AI is making on the market. Many iGaming operators use affiliate management solutions to boost their marketing efforts significantly. It assists casinos in developing and maintaining fruitful relationships with their affiliates, as well as increasing the returns on their advertising spending. And, for online casinos, using affiliate marketing is a smart move to boost their promotional efforts. This approach lets operators kick things off on…
