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Google has rolled out an AI update, and everyone in the iGaming business are wondering, how is it going to impact them. Following the buzz generated by rival Microsoft’s recent AI enhancements for Bing, Google has stated that it will incorporate more AI-inspired updates for its core businesses, particularly its Google Search offering. The Mountain View, CA-based tech behemoth has launched its Search Generative Experience, a brand-new generative AI-powered search engine iteration that can draft…

AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…