Big data in the iGaming industry is changing the market. The iGaming industry has undergone significant transformation in recent years. The introduction of new technology has led to an abundance of fresh content, creating numerous new opportunities for the sector. In this blog post, we will discuss the role of big data in the iGaming business and how it will affect your future operations. What Exactly Is Big Data? Big data is a term used…
Sometimes the data synchronization process can experience issues, causing discrepancies in affiliate tracking and other data-related problems. In this blog post, we will explore the common data synchronization issues that can arise between a casino website and affiliate marketing platforms, and provide insights on resolving data integration problems. One of the most prevalent problems is data not syncing between affiliate software and casino website, leading to data synchronization issues and affiliate tracking discrepancies. These issues…
Casino tracking solutions promise you a hassle-free experience, but in reality, we often see issues when it comes to casino campaign tracking, as if we don’t have enough challenges in the casino market already! So, what do we do? The online casino industry is a high-stakes game, and for affiliate marketers navigating its labyrinthine pathways, success hinges on precise targeting, data-driven decisions, and, above all, reliable tracking. While the thrill of generating commissions through strategic…
Cross-device attribution is the process of connecting a customer’s interactions across multiple devices to properly allocate conversion credit to the touchpoints that influenced their purchase decision. Tracking customer journeys across devices is crucial to understanding how your marketing efforts truly impact sales and revenue. By implementing cross-device attribution, you gain visibility into the customer’s path to conversion and can optimize your marketing spend and strategies to drive the greatest return on investment. With consumers using…
Startups are on a constant search for ways to scale their business and gain new customers and adding a partner marketing software can be an effective tool for expanding reach and increasing conversions. For startups, the challenge is finding a partner marketing platform that is both affordable and powerful enough to take their company to the next level. It’s important to select a platform that is easy to use and offers great features like automated…
