RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
As a marketer, you understand the importance of tracking and measuring the effectiveness of your campaigns. But with so many different channels and touchpoints involved in a single campaign, it can be challenging to determine which ones are driving the most conversions. This is where campaign attribution models come into play. In this comprehensive guide, we’ll take a deep dive into what campaign attribution is, why it’s important, and how to implement the right attribution…
