Conversion Rate Optimization (CRO) for iGaming and sports betting isn’t just a buzzword—it’s the cornerstone of successful affiliate marketing in these high-stakes industries. In the world of online betting and iGaming, where the competition is as fierce as the passion of the players, the ability to convert visitors into engaged users can mean the difference between a site that thrives and one that merely survives. As an affiliate marketer, your success is directly tied to…
Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Ensuring bulletproof cybersecurity for iGaming is not an option in 2024, but a necessity. In the online iGaming world, trust is key, so “casino cybersecurity” isn’t yet another fancy marketing gimmick. Players need to trust that their gaming servers are fair and that their personal information is safe. As a gaming partner, your responsibility is to ensure the security of your players’ data. Cybersecurity is a complex issue, but there are steps you can take…
Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…
