Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…
RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The percentage of revenue shared is typically agreed upon in advance, in a so-called revenue sharing agreement. It can be based on various factors, such as the number of players referred or the amount of revenue…
Are you curious about what crypto casinos are and how they’re transforming the online gambling industry? As a business owner looking to venture into the world of online casinos, understanding the essence and benefits of a crypto casino is your first step towards tapping into this innovative market. Ingredients: You’ll Need… In a nutshell, here’s a table outlining all the essentials needed to open an online crypto casino in 2024: RequirementWhat You’ll NeedGaming LicenseObtaining a…
Successful casino affiliate management is the cornerstone of a business strategy in the online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise,…
Performance marketing and brand marketing aren’t the same thing, but is brand marketing, compared to performance marketing – falling into oblivion in 2024? Many companies that sell directly to consumers are concerned with performance marketing, putting branding on the back burner in today’s world. However, favoring one technique over the other has serious consequences. Performance Marketing vs Brand Marketing Now, let’s compare performance marketing and brand marketing: AspectPerformance MarketingBrand MarketingObjectiveDrives immediate sales or conversions.Builds brand…
Any betting affiliate program is destined to succeed if it has a cutting-edge platform that includes all the most recent tools and features and allows it to operate smoothly. However, an effective marketing strategy is also required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and…
Are you getting the best outcomes for marketing your online casino business or gambling platform? Do you know how to improve your marketing campaigns? If not, you are probably losing growth and prosperity opportunities for your enterprise. Think about this: Affiliate marketing can help more people know about your brand and bring better visitors to your site. Online casinos using affiliate programs have 50% more people seeing their brand and 30% more visitors to their…
Are you tired of the same old commission structure in your casino affiliate program, which doesn’t motivate your partners anymore? It’s time to switch things up. This guide will help you make the most out of your casino affiliate program and boost affiliate motivation at the same time. If you’re looking for a way to increase your conversion rates and incentivize your affiliates, custom commissions are the way to go. Here’s why: Customization is key.…
In 2024, every operator is talking about adding an affiliate channel to their casino, but have you ever wondered what it means, exactly? Are you ready to tap into the lucrative realm of casino affiliate marketing? If you’re an operator or business owner with an online casino platform, this guide is tailored just for you. Why consider an affiliate channel? Well, it’s not just an addition to your marketing mix; it’s a powerful tool to…
The iGaming business could be worth $94 billion by 2024, and if you aren’t already informed on the topic, that’s a great reason to do so. It’s a challenging niche — but with the right approach, it can be done. We will share several tips in this blog post to help you thrive in this industry and potentially double your campaigns’ return on investment. So let’s get started. What is iGaming? Many people confuse iGaming…
