Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Ensuring bulletproof cybersecurity for iGaming is not an option in 2024, but a necessity. In the online iGaming world, trust is key, so “casino cybersecurity” isn’t yet another fancy marketing gimmick. Players need to trust that their gaming servers are fair and that their personal information is safe. As a gaming partner, your responsibility is to ensure the security of your players’ data. Cybersecurity is a complex issue, but there are steps you can take…
New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo sites 2024”, you can clearly see how gambling has now made its big entrance into the digital marketing world. It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo. But, in 2024, gambling websites (and their profits) are running on steroids thanks to new…
