Reporting Tools Archives

In iGaming

10 Ways to Mastering Complex Commission Structures in iGaming Affiliate Marketing

February 13, 2024 10 Mins Read

Are you tired of feeling overwhelmed by intricate commission structures in iGaming affiliate marketing? As a casino operator, mastering these complex frameworks is not just beneficial—it’s essential for maximizing your profits and gaining a competitive edge in the industry. Understanding the challenges and advantages of implementing sophisticated commission systems can significantly impact your success in the iGaming realm. Let’s delve into the intricacies together and uncover the strategies that will propel your casino operation to…

In iGaming

Why Every Casino Needs an Affiliate Program in 2024?

February 9, 2024 19 Mins Read

Imagine this: the online gambling industry is poised to balloon to a staggering $153 billion by 2030. With such immense potential ripe for the taking, can you afford to overlook the power of affiliate programs for casinos? These potent marketing vehicles are not just buzzwords; they are pivotal in casino marketing through affiliate programs, constantly fueling the industry’s growth while keeping you ahead in the race. Still wondering why every casino needs an affiliate program?…

In iGaming

Affiliate Marketing Analytics: Understanding Metrics That Matter in iGaming

February 6, 2024 17 Mins Read

Did you know that the global iGaming market is expected to reach a value of $127.3 billion by 2027? With such a vast industry, affiliates and operators must leverage analytics to drive success in their marketing campaigns. But how can basic affiliate marketing analytics help you optimize your strategies and achieve better results in the competitive iGaming landscape? Exploring the High-Stakes World of iGaming Affiliate Marketing iGaming affiliate marketing is a thriving industry that offers…

In iGaming

How to Manage Multiple Casino Affiliate Programs From One Dashboard?

January 29, 2024 16 Mins Read

One unified affiliate marketing management dashboard for all the casino websites and campaigns is every affiliate manager’s dream! The casino industry is always at the forefront of innovation, with dynamic shifts and advancements like AI integration. In 2024, casino operators are using affiliate marketing as a key strategy to drive growth and revenue. However, managing multiple affiliate programs can be complex and time-consuming. In this blog post you will learn how you can simplify the…

In iGaming

The Power of Custom Parameters in Affiliate Reports: Boosting iGaming Success

October 26, 2023 17 Mins Read

Custom parameters in iGaming affiliate marketing are no longer a fancy feature but a must-have base for reliable and comprehensive campaign tracking. iGaming is a complex and fast-paced environment, and staying ahead of the game requires access to collect accurate and insightful data. That’s where custom parameters in affiliate reports come in. What are custom parameters? Custom parameters allow you to track and analyze specific data points related to your affiliate program. With this information,…

In iGaming

Tutorial: How to Use Scaleo for Your Casino Affiliate Program

September 6, 2023 8 Mins Read

We know that managing an iGaming affiliate program isn’t easy. There are so many moving parts – tracking links, offers, payments, and reporting, to name a few. As affiliate software providers ourselves, we’ve tried various affiliate tracking solutions over the years but never found one that quite met all our needs. That is why we’ve created Scaleo. Scaleo is an all-in-one affiliate tracking platform built by iGaming developers for iGaming affiliates. It includes all you…

In Tutorials

Affiliate Marketing Dashboard for Networks – How To Get Started?

April 8, 2023 5 Mins Read

An affiliate marketing dashboard can do so much for your digital business. Are you an affiliate network owner, looking for an easy solution to pull all your business into one place? Do you want to benefit from data visualization and pull all your campaign’s data into one candy-eye dashboard? Let’s explore, what you will need for it and how to go about it. You can build the ultimate affiliate marketing income dashboard with Scaleo. The…