So, casino affiliates promote your brand and drive traffic to your site. That’s great! But how do you keep them loyal and engaged in the long run? Building loyalty among your casino affiliates takes time and effort, but it’s worth it in the long run. Following the strategies outlined in this article, you help you create a thriving gambling empire that fosters long-lasting partnership casino for mutual success. So go on and cultivate those relationships!…
Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
Ensuring bulletproof cybersecurity for iGaming is not an option in 2024, but a necessity. In the online iGaming world, trust is key, so “casino cybersecurity” isn’t yet another fancy marketing gimmick. Players need to trust that their gaming servers are fair and that their personal information is safe. As a gaming partner, your responsibility is to ensure the security of your players’ data. Cybersecurity is a complex issue, but there are steps you can take…
The affiliate funnel has dramatically changed the marketing industry. It has forever changed our approach to promoting online services: we no longer rely on SEO to generate quality organic leads and sales. Even under the best circumstances, Google is not always trustworthy, as algorithm updates change the needle and pressure grows to maintain top positions. Building a second revenue stream has become almost mandatory. Why rely only on Google traffic when there are multiple ways…
