Elizabeth Sramek, Author At Scaleo Blog

In iGaming

The Future of Crypto in iGaming Affiliate Marketing and Its’ Implications

July 1, 2024 9 Mins Read

Cryptocurrency integration in iGaming affiliate marketing will become increasingly prominent in 2025. We expect to see this trend as we progress further into the future, as the iGaming industry soars and more people switch to blockchain technologies. Affiliate marketers have been a significant catalyst for growth and customer acquisition in the changing world of iGaming. To stay competitive with new technologies, affiliates must adopt cryptocurrency as an addition to their marketing strategy. This article will…

In iGaming

10 Best Casino Affiliate Solutions for LatAm + Strategies That Work in Latin America Only

June 25, 2024 16 Mins Read

Latin America’s gambling business has a special place in the global digital ad market, holding a 2% share worth $11 billion. This dynamic region is powered by a vast audience, with Brazil alone contributing $12.5 billion in ad revenue in 2019. Such numbers highlight the region’s potential for casino affiliates. These numbers raise the question: What elements make the Latin American iGaming market attractive? And, more importantly, how can casino affiliates capitalize on its opportunities?…

In iGaming

Blockchain Integration in iGaming: Revolutionizing the Gambling Industry

June 24, 2024 7 Mins Read

Due to its fast-paced and tech-savvy nature, the iGaming industry has always been at the forefront of introducing new technologies. Blockchain is one of the most transformative technological advances that have taken place in recent years. This article explores the fascinating link between blockchain and iGaming and how this cutting-edge technology is changing the face of gambling. Any casino operator who knows or uses blockchain will be able to benefit from its security, fairness and…

In iGaming

Why Aren’t Webhooks Firing When an Event Is Triggered in the iGaming Software?

June 22, 2024 13 Mins Read

Webhook security best practices shouldn’t be ignored in 2024. Picture this: you’ve set up your affiliate marketing or iGaming software, ready to track every click, conversion, and game event. But then, you hit a snag. Your webhooks, those vital digital messengers, aren’t firing when an event is triggered. What now? This is more than a minor inconvenience; it’s a pivotal issue in the realm of digital marketing and online gaming. Webhooks are the linchpins in…

In Tutorials

20 PPC Lead Generation Strategies That Will Boost Your Affiliate Business

June 21, 2024 6 Mins Read

PPC is still the fastest way to put qualified eyes on your offer—now with smarter bidding, tighter privacy rules, and AI-augmented creatives. Use these 2026-ready tactics to turn clicks into real pipeline, not vanity traffic. This guide distills the most effective PPC lead-gen plays—search, social, display, video, influencers, directories, deals, co-reg, and more. Whether you’re revamping an old account or launching fresh, you’ll find quick wins and scalable systems to level up your lead generation.…

In iGaming

How Much Should You Pay Your Affiliates in the iGaming Industry?

June 21, 2024 10 Mins Read

How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…

In iGaming

10 Elements of Successful Partnerships in iGaming

June 17, 2024 17 Mins Read

Can you make your iGaming venture commence quickly and outshine its competitors? Strong iGaming alliances are not only about hi-tech tools; they are about collaborating, talking, and adding value as a team. This article will delve into the must-haves for winning digital gaming competitors. Success in collaboration is all about teamwork. Find out how to develop real teamwork, embrace new technology like AI, and overcome common hurdles. This will result in long-lasting profitable iGaming partnerships.…

In iGaming

How to Seamlessly Integrate Affiliate Software with Your iGaming Website?

June 15, 2024 6 Mins Read

Imagine a fast gambling software integration on your server and starting to make money from your gaming website right away… who wouldn’t want that?! However… You constantly need new players. In iGaming, where competition is fierce, and customer acquisition is essential, partner marketing reigns supreme. By joining forces with the right affiliates, you can tap into new audiences, amplify your brand message, and ultimately drive conversions. But here’s the catch: a smooth and efficient partnership…

In Affiliate Marketing Insider

10 B2B Marketing Trends You Cannot Ignore In 2025

June 15, 2024 19 Mins Read

B2B marketing trends are already clearly visible on the horizon. We are in the beginning of 2025, and it is common for marketers to focus on the following year. Especially now that we are crawling out of a problematic post-coronavirus period, it is no wonder we prefer to focus on 2026 already. Some new terms are coming up, like neuromarketing. Have you heard of it before? Today, we will discuss three major movements that will…

In Tutorials

11 Key Business Performance Metrics for Better Operations

June 4, 2024 12 Mins Read

How do business metrics improve day-to-day operational efficiency? The solution is to collect the right data and use it to create and improve company processes. Key performance metrics in business provide guidance for future strategic growth. Your company’s success depends on consistently reporting and evaluating these business metrics. The most obvious and important business metrics for operations managers are total revenue, net profit, profit margin, and loss. However, these are just a few of the…