Are you tired of the same old commission structure in your casino affiliate program, which doesn’t motivate your partners anymore? It’s time to switch things up. This guide will help you make the most out of your casino affiliate program and boost affiliate motivation at the same time. If you’re looking for a way to increase your conversion rates and incentivize your affiliates, custom commissions are the way to go. Here’s why: Customization is key.…
Are you tired of feeling overwhelmed by intricate commission structures in iGaming affiliate marketing? As a casino operator, mastering these complex frameworks is not just beneficial—it’s essential for maximizing your profits and gaining a competitive edge in the industry. Understanding the challenges and advantages of implementing sophisticated commission systems can significantly impact your success in the iGaming realm. Let’s delve into the intricacies together and uncover the strategies that will propel your casino operation to…
Have you ever wondered what sets apart successful iGaming platforms from the rest? The secret often lies in their affiliate program structures, specifically in the adaptability and customization of commission schemes. Customizable commission structures in iGaming affiliate programs are not just a trend but a game-changer. But how exactly do they make such a significant impact? The Importance of Commission Structures in Affiliate Marketing Imagine you’re at a buffet with a wide array of dishes…
iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…
How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…
As the world of iGaming continues to evolve at a breakneck pace, staying ahead of the curve is crucial for success in this dynamic industry. That’s why we’re thrilled to announce that Scaleo will be part of ICE London 2024, the leading global gaming and gambling event. This premier event will take place over three days, from 6th to 8th February 2024, at the ExCeL London, and promises to be a melting pot of innovation,…
Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…
How do you start a sports betting website in 2024? We’ve all thought about starting our own business at some point. For those with an entrepreneurial spirit, a sufficient budget and a passion for sports, launching your own sports betting website can be the ultimate new venture. The sports betting industry has exploded in recent years and continues to grow rapidly around the world. While starting any new business comes with risks and challenges, the…
Looking for lottery affiliate software that allows you to manage your affiliates easily? Want to arm yourself with lottery affiliate software that will help your affiliates convert customers more effectively? What is Lottery Affiliate Software? Before we dive into the nitty-gritty of our conversation, let’s define lottery affiliate software. In essence, it’s a tool that lottery companies use to track, manage, and optimize their affiliate programs. Whether you’re a small lottery business or a large-scale…
iGaming content marketing is as important for the overall marketing strategy of the casino, as other channels, such as ads and campaigns. High-quality content is a precious commodity, especially in the competitive world of iGaming marketing. Big players, like Disney and Netflix, have already recognized the vital role of content marketing, with top firms investing a whopping $140 billion in 2022 alone. As a business owner in the hyper-competitive iGaming industry, engaging your audience is…
