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Affiliate Partnerships

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Whether you’re an operator, affiliate manager, or savvy business owner, you know affiliate partnerships are crucial. The thing is, most people just aren’t using them to their full potential. If your strategy isn’t tapping into the power of cross-promotion yet, you’re leaving money—serious money—on the table. So, buckle up, because we’re about to break down why cross-promotion is the key to juicing up your ROI, creating die-hard player loyalty, and, ultimately, raking in more profits.…

iGaming content marketing is as crucial to a casino’s overall marketing strategy as other channels like ads and campaigns. High-quality content is a valuable asset, especially in the highly competitive world of iGaming marketing. Major companies such as Disney and Netflix have already recognized the important role of content marketing, investing a staggering $140 billion in 2022 alone. Why Content Marketing Matters in iGaming Engaging your audience is essential for successful entrepreneurship in the highly…

Successful casino affiliate management is the cornerstone of a business strategy in the online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise,…

Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…

Running a casino can feel like a constant high-stakes game, not just for your players but for you as well. One of the key elements of success in this industry is keeping customer acquisition costs under control while maximizing the value each player brings. Sounds like a magic trick? Well, with the right affiliate marketing strategies, it’s entirely achievable. Let’s dive into how you, as a casino operator, can effectively manage your customer acquisition costs…

RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The percentage of revenue shared is typically agreed upon in advance, in a so-called revenue sharing agreement. It can be based on various factors, such as the number of players referred or the amount of revenue…

iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…

Can you make your iGaming venture commence quickly and outshine its competitors? Strong iGaming alliances are not only about hi-tech tools; they are about collaborating, talking, and adding value as a team. This article will delve into the must-haves for winning digital gaming competitors. Success in collaboration is all about teamwork. Find out how to develop real teamwork, embrace new technology like AI, and overcome common hurdles. This will result in long-lasting profitable iGaming partnerships.…

Any betting affiliate program is destined to succeed if it has a cutting-edge platform that includes all the most recent tools and features and allows it to operate smoothly. However, an effective marketing strategy is also required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and…

Are you feeling lost in managing many affiliate programs? Are you swamped by the details and the need for good partnerships? It’s time to find a better way and make things smoother for top success. Here, we’ll share three eye-opening facts. They show why managing affiliate programs well is crucial: Good program management can up your revenue by 10-20%. Optimizing your programs can make a big difference in profits. Companies that build strong partnerships see…