Affiliate Partnerships Archives - Page 2 Of 3

In iGaming

Lottery Affiliate Software: How to Get Started?

April 14, 2024 9 Mins Read

Looking for lottery affiliate software that allows you to manage your affiliates easily? Want to arm yourself with lottery affiliate software that will help your affiliates convert customers more effectively? What is Lottery Affiliate Software? Before we dive into the nitty-gritty of our conversation, let’s define lottery affiliate software. In essence, it’s a tool that lottery companies use to track, manage, and optimize their affiliate programs. Whether you’re a small lottery business or a large-scale…

In iGaming

How to Start a Sports Betting Website?

April 6, 2024 17 Mins Read

How do you start a sports betting website in 2024? We’ve all thought about starting our own business at some point. For those with an entrepreneurial spirit, a sufficient budget and a passion for sports, launching your own sports betting website can be the ultimate new venture. The sports betting industry has exploded in recent years and continues to grow rapidly around the world. While starting any new business comes with risks and challenges, the…

In iGaming

The Importance of Custom Commissions: A Full Guide for Casino Operators

April 5, 2024 12 Mins Read

Are you tired of the same old commission structure in your casino affiliate program, which doesn’t motivate your partners anymore? It’s time to switch things up. This guide will help you make the most out of your casino affiliate program and boost affiliate motivation at the same time. If you’re looking for a way to increase your conversion rates and incentivize your affiliates, custom commissions are the way to go. Here’s why: Customization is key.…

In iGaming

10 Ways to Mastering Complex Commission Structures in iGaming Affiliate Marketing

February 13, 2024 10 Mins Read

Are you tired of feeling overwhelmed by intricate commission structures in iGaming affiliate marketing? As a casino operator, mastering these complex frameworks is not just beneficial—it’s essential for maximizing your profits and gaining a competitive edge in the industry. Understanding the challenges and advantages of implementing sophisticated commission systems can significantly impact your success in the iGaming realm. Let’s delve into the intricacies together and uncover the strategies that will propel your casino operation to…

In iGaming

10 Advantages of Customizable Commission Structures in iGaming Affiliate Programs

February 13, 2024 24 Mins Read

Have you ever wondered what sets apart successful iGaming platforms from the rest? The secret often lies in their affiliate program structures, specifically in the adaptability and customization of commission schemes. Customizable commission structures in iGaming affiliate programs are not just a trend but a game-changer. But how exactly do they make such a significant impact? The Importance of Commission Structures in Affiliate Marketing Imagine you’re at a buffet with a wide array of dishes…

In iGaming

How Much Should You Pay Your Affiliates in the iGaming Industry?

January 17, 2024 10 Mins Read

How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…

In Events

Join Scaleo at ICE London 2024

January 2, 2024 2 Mins Read

As the world of iGaming continues to evolve at a breakneck pace, staying ahead of the curve is crucial for success in this dynamic industry. That’s why we’re thrilled to announce that Scaleo will be part of ICE London 2024, the leading global gaming and gambling event. This premier event will take place over three days, from 6th to 8th February 2024, at the ExCeL London, and promises to be a melting pot of innovation,…

In iGaming

Affiliate Marketing for Online Casinos – Why It Works Best?

November 23, 2023 8 Mins Read

Affiliate marketing for onlne casinos – why it’s the ultimate strategy? While there are numerous methods for promoting an online casino, affiliate marketing has proven to be the most effective. Of course, SEO, PPC, media advertising, displays, and other offline activities should all be part of the overall strategy (after all, diversity increases your chances of success) — but when we compare investments and results, affiliate marketing frequently wins the ROI competition. Let’s go over…

In iGaming

The Power of Influencer Marketing in iGaming Partner Promotion

November 22, 2023 13 Mins Read

Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…

In iGaming

Custom Parameters in Affiliate Reports: Cheat Sheet to Boosting iGaming Success

October 26, 2023 16 Mins Read

Custom parameters in iGaming affiliate marketing are no longer a fancy feature but a must-have base for reliable and comprehensive campaign tracking. iGaming is a complex and fast-paced environment, and staying ahead of the game requires access to collect accurate and insightful data. That’s where custom parameters in affiliate reports come in. What are custom parameters? Custom parameters allow you to track and analyze specific data points related to your affiliate program. With this information,…