Although affiliate marketing in the iGaming industry holds great promise in terms of measurable ROI and targeted player acquisition, unexpected technical glitches can disrupt the smooth flow of activities. One notable cause is link mix-ups by affiliates where clicked-on links do not translate to tracked conversions, often leaving one with a lot of unanswered questions. Dear casino owners, be calm, though. Now, let’s journey into the hazy abyss of general tracking issues and provide you…
Affiliate marketing without cookies – can you imagine? Tracking affiliate sales accurately without any cookies in the process? Cookieless affiliate tracking? Once again, panic reigns in the world of affiliate marketers and advertisers. Just when we are getting used to the GDPR, Chrome (responsible for 70% of web browsing) will block third-party tracking cookies. Furthermore, Apple makes tracking on an iPhone optional based on the user’s opt-in. What does it mean for the future of affiliate…
