Attribution Models Archives

In iGaming

What is the Best Tool for iGaming Affiliate Managers in 2025?

October 17, 2024 11 Mins Read

Affiliate marketing has become a significant factor in an industry characterized by high stakes and intense competition. Affiliate marketing offers the opportunity to increase target group reach, drive traffic and ultimately increase sales. Research shows that affiliate programs have the potential to increase a company’s revenue by 15-30%. In casinos, where every player matters, this can lead to significant profits. Did you know that in 2022, affiliate marketing spending in the United States alone was…

In Tutorials

How to Set the Perfect Cookie Duration for Your Affiliate Marketing Program?

September 9, 2024 16 Mins Read

Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…

In iGaming

The Future of Casino Marketing: How Technology is Revolutionizing Affiliate Partnerships?

February 12, 2024 21 Mins Read

Did you know that the online gambling market is on track to exceed $127 billion by 2027? This staggering figure is not just a testament to the industry’s growth but to the transformative power of digital marketing for casinos. With the future of casino marketing unfolding before us, have you ever pondered the potential lying within your digital devices for shaping your gambling experiences? How are sophisticated technologies altering the once static world of casino…

In iGaming

Affiliate Marketing Analytics: Understanding Metrics That Matter in iGaming

February 6, 2024 16 Mins Read

Did you know that by 2027, analysts expect the global iGaming market to reach a value of $127.3 billion? With such a vast industry, affiliates and operators must leverage analytics to drive success in their marketing campaigns. But how can basic affiliate marketing analytics help you optimize your strategies and achieve better results in the competitive iGaming landscape? Exploring the High-Stakes World of iGaming Affiliate Marketing iGaming affiliate marketing is a thriving industry offering immense…

In iGaming

Smart Retargeting Strategies Using Cookie Tracking in iGaming Affiliate Marketing

September 19, 2023 13 Mins Read

What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting, or cookie remarketing, is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will…

In Tutorials

Multichannel Attribution in Affiliate Marketing: All You Need To Know

September 8, 2023 9 Mins Read

Multichannel attribution in affiliate marketing refers to the process of identifying and assigning credit to the various marketing channels that contributed to a conversion or sale. It allows marketers to understand the effectiveness and impact of different marketing channels in driving customer actions. In today’s dynamic digital landscape, businesses are increasingly relying on multiple channels to drive traffic, generate leads, and convert prospects into customers. Affiliate marketing plays a significant role in this process, with…

In Tutorials

Attribution Analytics: The Secret to Uncovering Performance

August 23, 2023 11 Mins Read

Attribution analytics are the key to unlocking the performance of your digital channels. Today, you will see how it can help you get even more out of your campaign data. In this article, we will explore the power of attribution analytics and how it can be used to unlock performance potential in your business. By analyzing attribution data, you can also uncover any areas of opportunity in terms of optimizing customer acquisition strategies. With this…

In Affiliate Marketing Insider

Attribution Analytics in Affiliate Marketing: How to Optimize Your Strategies?

August 16, 2023 11 Mins Read

Attribution analytics in affiliate marketing is a crucial aspect of digital marketing that helps businesses track where their sales are coming from. Far from being a complex idea, it’s pretty straightforward: it’s all about knowing who’s bringing in the bucks! Attribution analytics is like a detective solving the mystery of which affiliates are genuinely pulling their weight. When it comes to making money online, it’s not just about who clicked what. It’s about understanding the customer’s…

In iGaming

From Acquisition to Retention: Leverage Your Casino Affiliate Network for Long-Term Success

August 5, 2023 13 Mins Read

Attracting new players is not the only thing that makes a casino affiliate network successful. It’s just the beginning. If you want your casino business to do well in the long term, you need a plan to help you attract new players and keep the ones you already have. The goal of this journey is not only to make money, but also to build lasting relationships with players and affiliates. These relationships can help your…

In Tutorials

Cross-Device Attribution: Taking Your Affiliate Marketing to the Next Level

June 5, 2023 13 Mins Read

Cross-device attribution is the process of connecting a customer’s interactions across multiple devices to properly allocate conversion credit to the touchpoints that influenced their purchase decision. Tracking customer journeys across devices is crucial to understanding how your marketing efforts truly impact sales and revenue. By implementing cross-device attribution, you gain visibility into the customer’s path to conversion and can optimize your marketing spend and strategies to drive the greatest return on investment. With consumers using…